The 1st 4RealzEd event was yesterday and…

4ealzEdI think I’ve recovered enough now to actually post about it! πŸ™‚

Despite our best efforts to be prepared, the day started off a bit rough with a nearby mudslide taking out power in our building in the morning (meaning no hot coffee and no projector) and a 9-car pileup on a nearby freeway slowed me down tremendously. AHHH

So, to say it started rough would be an understatement… But once it started, things seem to get on a roll quickly.

I started with an overview of consumers expectations in a web2.0 world to set expectations for the day… Jim followed up with presentation on optimal features and design for a real estate website. Then it turned back to me for a presentation on social networking… lunch… then another presentation by me on creating value through blogging about communities. And we returned for the day’s finally with Jim giving a engaging presentation on measuring and tracking marketing results to ensure a positive ROI.

All around, it was a wonderful day! And, maybe they were just being nice, but the attendees who talked with me said only good things about the education.

Because I promised attendees I would give them a list of all the sites I mentioned in my presentations (so that they wouldn’t have to ask me to spell out each URL), here is the list for everyone’s benefit.

Consumer Expectations in a Web2.0 World:

Engaging in Social Networking to Earn Clients

Using Blogs to Build Communities

I wasn’t tracking the sites that Jim mentioned, but there were not nearly as many of them in his presentations…

And thanks again to all the bloggers who have helped spread the word about the event, the sponsors who helped us keep the price low and all the attendees who made the day possible!

I received some incredible feedback from all three groups, which is going to lead me to make some changes to the upcoming events (I’ll announce those early next week!). Great stuff all around. Thanks again to everyone!

Published by

Dustin Luther

Current lead up the team managing Brand and Influencer Engagement programs for Dun & Bradstreet. You can find me on Twitter (@tyr) or LinkedIn (DustinLuther)

23 thoughts on “The 1st 4RealzEd event was yesterday and…”

  1. Congrats Dustin! Mudslides and pile-ups aside, I’m sure it was well worth it for the attendees. Sounds like a great program.

    But next time, you should slip some Phoenix real estate blog in there somewhere… πŸ˜‰

  2. So very true!

    At one point I list “reasons blogs work”, and I use different examples from RCG posts… During the presentation I came to the conclusion that I had too many RCG screenshots, so my plan is to redo that section to bring in some other great real estate blogs… and I can only imagine there will be at least one Phoenix blog included! πŸ˜‰

  3. Congratulations on surviving your first event. You’re off to a great start! (except for the little mudslide and traffic thing).

  4. I was one of the attendees yesterday. Jim and Dustin provided a wonderful presentation and experience. If you are thinking of blogging, you must go. Seeing Dustin is like, well, “having Moses personally escort you on the arc”.

  5. Thanks to everyone!

    And a special thanks to Doug! I’m planning to send all the attendees an email with a link to this post, but I hadn’t made it that far yet, so it is awesome that you followed up already! I just played on your site a bit and noticed that your site looks pretty darn good and includes a great cast of contributors. You’re already ahead of the game!

  6. Hi Dustin,

    Glad to see you’re getting out there and enlightening the world about the new social networking. Things are moving at such a fast pace in this arena and we appreciate folks like you who are keeping us in the loop. 2008 is certainly going to be the year of the niche social network, as we’ve already been seeing with our own site for real estate investors.

    Keep up the good work!

    Richard πŸ™‚

    Chief Deal Weaver
    http://www.BlackWidowNetwork.com

  7. Athol,

    I used one of your Bad MLS photos posts to talk about the benefits of using humor… and the slide alone was effective. Everyone had a good chuckle! So credit goes to you for creating a fun resource for us all! πŸ˜‰

  8. Dustin, this class was everything I hoped for and more. As always, you did a tremendous job making sense of Web2.0. Jim’s presentation on what a website should have and the ROI gave me a lot to think of. I have a slew of next steps to incorporate. Keep up the great work and I look forward to more classes. THANKS to you both!

  9. Dustin,

    You are superman… Good job getting this post and all the links up… It is Saturday morning and I am just getting my feet back under me… with a weekend in Vail… I thought I would check your blog to get the news!

    I gotta admit that the Mudslide was the first time I have ever seen you sweat! but we worked it out!

  10. Sounds like it all worked out in the end. I wish I could have been there to see you guys in action.

  11. Dustin – What an awesome day of mind expansion. You and Jim were fully prepared. You gave us so much information in the morning that I was on the edge of my seat taking notes as quickly as I could. When it was time to break for lunch I was shocked that so much time had passed. Then after lunch you guys packed in even more.

    Dustin, you demystified, clarified, and confirmed things I knew, things I thought I knew, and things I’d wondered about. In today’s market, we simply don’t have money to burn. I absolutely thought my money for the day was well-spent. You valued our time and there was no “dead air”. You and Jim did such an incredible job. BTW – I drove three hours to get to there (enjoyed the scenery on the 405 and saw things I usually sail by-the mudslide affected the freeway, too) and I’d do it again in a heartbeat to hear what you have to say.

    Thanks also to the great sponsors. Events like this one simply can’t happen without sponsors. Thank you for carefully choosing relevent sponsors for this event. I can’t wait to get my Altos Research up and running on all my websites!

    Looking forward to the next 90 days of learning and to future events like this one to build up my Web 2.0 muscles.

  12. Irina, Monika and Marlene: Thank you so much for the kind words about the presentation! Everyone at the event was wonderful, inquisitive, attentive and understanding. A perfect audience! πŸ˜‰

  13. Dustin and Jim: As an attendee who showed up a few minutes late (15-30?), I can tell you that by the time I showed up, you were handling it all well, and I had no sense of crisis.

    To all future attendees: The workshop was well worth it! Balanced and useful across a variety of speakers: Dustin, Jim, and the 5 minute presentations by the three sponsors.

    Dustin and Jim, I was thinking that you were served well by your experience at tracking communication across communities. I think it made your planning for this event strong because the parts of the live event LINKED together well—even while each participant was able to keep their identity and provide their own expertise. That’s a hard thing to do well in live events, and you succeeded.

    Naia

  14. Laura,

    The event was definitely a lot of fun.

    In terms of the 90-day course, it is an idea that I shared with the first attendees and it involves me walking them through social networking and blogging over a 90-day time period. And, yes, I did offer it free to all attendees…

    Once I get the system down, the plan is to open the course up to anyone who is interested (most probably for a fee).

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