Sharing some Hotlist heat

I’m a huge fan of releasing interesting projects and seeing where the community will take things.    In terms of experimentation, the Hotlist has been a huge success, and I want to thank the dozens of folks who have signed up… and especially those who have posted microposts and/or comments.

In the past day, we’ve had some great posts and I found out about some great posts that wouldn’t have otherwise crossed my plate.   Here’s some highlights:

Again, I want to thank everyone who’s started playing with this tool.  I’m sure there’s lots more fun to come!  😉

And if you want to receive a weekly email that will include the best of The Hotlist, you can sign up here!

UPDATE:  I added some links to note the author of the micropost if if wasn’t written by me. 🙂

On the hunt for new real estate marketing tools!

The great folks at Inman News have asked me to put together a 15 minute presentation at SF Connect this year… and I’m downright excited about it.   The title of my presentation:  50 Technologies To Help You Survive the Downturn.

I’ve got some huge shoes to fill in that both Jamie Glenn of Trulia and Brian Boero of 1000watt have given versions of this presentation at recent Connect Events… and their presentations were top notch.

The Plan?

I’ve been given 15 minutes to talk about 50 technologies… Let’s break down into what that means in terms of the amount of time I have to explain each technology. Fifteen minutes is 900 seconds. Given the fact that I at least have to introduce myself and let my audience know I’m available for speaking gigs, I’ve already blow 30 seconds right there… Combined with the fact that I’ll need at least two 10-second water breaks, I’m down to 850 seconds or 17 seconds per technology!   I’m known for speaking fast, but the pressure is really going to be on!  😉

I Need Your Help!

Real estate agents: Do you have a favorite tool or technology that has become indispensable at making your business operations more efficient?   My preference is online tools, but I’ve have to find 50 of them, so I’m honestly not very picky at the moment!

Real estate tech providers: Do you have a tool you think is worthy of being featured at SF Connect?    Let me know, but make sure I can “sell” it 17 seconds or less!  I make no promises, but again, I’ve got to find 50 tools in less than 50 days, so I’d appreciate any help you can give!

My Bag of Tricks

Here’s an outline of the previous presentation.

Jamie Glenn:

  • Listing Sites (12 sites)
  • Social Media (9 sites)
  • Multimedia (15 sites)
  • Communication (7 sites)
  • Blogging (9)

Total: 52 sites!  Plus, his last slide through in 9 “bonus” resources!

Brian Boero:

  • Things that will help you work smarter and cut costs (10 actions)
  • Things that let you engage customers and prospects in new ways (8 actions)
  • Things that will help you grow your professional network (3 actions)
  • Blogs you should read (and watch) (7 actions)
  • Market smarter – and cheaper (6 actions)
  • New advertising opportunities (5 actions)
  • Technologies that help you leverage your knowledge (3 actions)
  • Things that shrink space and time (3 actions)
  • Technologies that help you meet the neighbors (4 actions)

Total: 49 actions.   Although much to his credit, each-and-every “action” included at least one technology tool and many of them included multiple tools!!!

I have both presentations in front of me, and I can tell you that they both did an excellent job of providing a wealth of information in only 15 minutes!

My Presentation

Lucky for me, I still have over a month!   Unlucky for me, I just typed out all the notes I’ve taken to date and I have only 33 technologies listed that are appropriate for the title: “50 Technologies To Help You Survive the Downturn.”

Here’s an outline of how I grouped the various tools, concepts, websites so far (but note, I’m positive the final outline will be MUCH different):

  • Online Marketing Basics
  • Publishing Tools
  • CRMs
  • Inspiration
  • Analytics
  • Listing Syndication
  • Listing Tools
  • Connecting with Consumers
  • Connecting with Professionals
  • Video Podcasts
  • Communications
  • Identity Management

However, rather than bias you’all by starting with my list of sites I would include (or listing out the websites from the the previous presentations), I’d LOVE LOVE LOVE to hear some of the tools, techniques and technologies that you think would be worthy of being included in this list!

A fascinating conversation about NAR/DOJ…

I really want to thank the industry titans who participated in today’s podcast:

As well as all the people who listened in and provided wonderful chat commentary throughout the podcast. There were so many great names that showed up that I can’t wait to get many of you on future podcasts!

I thought if I gave us a half-hour we’d be able to cover the subject completely… but with the crew above, we were flying along after an about an hour when I decided to pull the plug in order to save some energy for next week! 😉

And if you missed the live call, don’t worry, you can still catch all the recored action here:

That was so much fun, I know we’ll do that again… Hopefully soon! 😉

In hiring another eBay exec as CTO, is Move looking to become…

… a mini-eBay?

We know that eBay Real Estate has largely failed to win over public interest beyond the occasional newsworthy listing (like when a town comes up for auction!), so I think it is an interesting question to ask what an eBay team might do differently this time assuming they had Move’s focus and resources…

(back story)

Bob Hale gives a fascinating presentation about…

HAR‘s success in building up a consumer-destination site for Houston real estate listing information. The presentation (*.pdf) is well worth a read and Chris McKeever of NAR’s CRT does a great job summarizing the highlights

But the slide that stuck out the most for me was HAR’s local market share:

HAR Traffic Stats for Houston

It goes without saying that 57% market share for a MLS site is very impressive and takes someone leading the ship who can create a product that meets the needs of local consumers.

Auctions are a small portion of the market, but I still…

…find it interesting that CB is looking to develop this option in Florida.

Please correct me if I’m wrong, but I heard auctions make up a large portion of the market in some countries (like Australia).  My take is that the real benefit of an auction model is that in a down market an agents could pretty much guarantee a sale for owners who feel under the gun to sell.

Rumors spread that Trulia is getting Prudential’s Listings

It started with the real estate coach and spread to Joel before hitting 4realz. And it all seems so believably that no one is really doubting the story.
However, I think it is worth nothing that there’s a bit of confusion over the total number of listings that Prudential would be giving Trulia… and I’m pretty sure the the confusion stems from the fact that Yahoo ran their real estate site as it if was an IDX feed from Pru so that Pru was “sending” all the MLS listings (Pru and others) for most MLS’. However, if Prudential is sending listings directly to Trulia, this would no longer be the case and I’m almost positive Pru doesn’t have anything close to 4M US listings as reported by the various sites.

Either way and any way, this would be another big win for Trulia, but as Joel notes, Michael agrees, (and I’ve said before), it is not self-evident that at the end of the day, the consumer wins with broker-fed listing sites.