[updated] NAR Presentations on WordPress and Social Media Optimization

*** UPDATED ***

Even better than the slideshare presentations, NAR just published the video recording of my Getting Started with WordPress presentation. If you’re interested in learning about why and how to get involved in using WordPress for your business website, I did my best to explain here:

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It’s been a busy few weeks since returning from New Orleans and I’m just now getting around to posting my presentations on Slideshare.

I was pleasantly surprised at the interest in my talk on social media optimization…  It was one of my simpler presentations as I focused on only two concepts:

  1. How you can get more value out of Facebook once you understand Networking Engine Optimization (NEO) and
  2. How you can get value out of tools like Gist by focusing on building and enhancing the relationships that are most important to your business.

Here’s the presentation in full:

The second presentation was the opening session for the Real Estate WordPress Camp that I helped organize with NAR… and what a great event that turned out to be.   Some great speakers and I heard nothing but great feedback from the audience.   My presentation for this event was really just meant to describe how professionals can use WordPress as their online marketing hub… and in particular how it can fit into the various elements of an agent’s business cycle.  Here it is:

Interestingly, in the last few days, I’ve started to nail down more than a few speaking engagements for this upcoming spring. I’m always interested in educating professionals on how to get the most value out of their online marketing, so if you know of someone looking for a speaker, don’t hesitate to reach out!

[by the way, the header image is from Reggie and NikNik’s great presentation during Real Estate WordCamp on Leveraging WordPress Plugins and Themes]

Capturing the Hallway Conversations at NAR

Last Friday one of my companies, Spinnio, ran a live video chat with David Arquette at his Propr Clothing store that was hosted by Shira Lazar. It was so much fun with the two of them (and the many guests that walked into the store during the event) that it’s inspired me to do something similar at NAR this year.

Spinnio at NARMy hope is to create a place to capture some of the most interesting banter of a conference… i.e. the hallway conversations…and then invite you’all to take part. So, I recruited a partner in crime with the plan being that we’re going to stream live video conversations to Spinnio.com throughout the weekend (starting at RE BarCamp San Diego).

And if you want to take part in our conversations, I’ve set it up so you can ask questions and leave comments directly on the Spinnio page using either Facebook or Twitter. In other words, we’re not only going to do mobile video, but we’re bringing in the two most popular social networks so you can take part from anywhere in the world.

The only catch with this operation, is that I have no idea when we’re actually going to turn the cameras on… (although I expect it to be often). So if you want to be notified, make sure to follow Spinnio on twitter, where we’ll do our best to give some head’s up! (Won’t hurt to also make sure you’re following @tyr and @ribeezie since I’m sure we’ll be letting people know through those accounts as well)

And finally, if you know someone who should get some time on Spinnio (maybe you!), let me know. As I “confirm” guests for specific times, I’ll update this post!

UPDATE
Ricardo and I are going to use a shared google calendar in order to track guests and allow you to see who we’ve scheduled and when. Here it is:

Lov’n Real Estate Speaking Opportunities

If you’ve ever been to one of my presentations, you probably know that one of my passions is educating audiences. I simply love everything about a presentation…  and the bigger the audience, the more fun I have!   I’ve been pretty fortunate to land some amazing opportunities including speaking at all recent Annual NAR events, all recent Real Estate Connect events and more than a few regional and brokerage events.

speakers-pageProbably the only thing I haven’t done well with my speaking is spend time reaching out to regional and state REALTOR organizations to let them know about my experience speaking about social media and blogging activities that generates business. That’s where you come help!

If you know someone looking for an experienced speaker to engage an audience around social media and/or blogging topics, please don’t hesitate to send them my way.   If they want more information, you can send them directly to my speaker’s page or my speaker’s bio that summarizes my experience in a more print-friendly form.

No surprise that my presentations have evolved over the years (anyone else remember the bloginars I used to give with Russ Cofano in the summer of ’06???).   My current favorite to give is a three-part presentation that discusses how agents can  (part 1) engage on social networks, (part 2) create a local website or “hub”, and (part 3) use their social networking activity to drive traffic to conversion points within their hub…

By the way, just a few of the speaking gigs lined up in my near future include:

If you’re going to be at any of these, I’d love to connect!

NAR is upon us once again!

As I write this on a Wednesday night, I can’t help think what a long week it’s been!   And yet, the week (and the fun) is just beginning.

Tomorrow morning I leave for NAR…. and it’s not until I hit Orlando that things really heat up.

First major stop:

Friday @ 12:30 I’m moderating a panel featuring  Teresa Boardman, Jim Duncan, Ines Hegedus-Garcia, Ginger Wilcox titled Driving REAL business with blogs.

I’m really excited about this panel! There’s a great group of people assembled with very different styles of blogging and I’m really looking forward to peppering them with questions.  The one warning I’ve given to the panelists is that I expect this to be an extremely fast moving panel and I’ve prepared a ton of questions that will let us get through a ton of information out of this crew!   I’ve prepared the panelists that we’re going to move fast and I expect to get through a lot   If you’re going to NAR, this is one of two can’t miss events!  😉

By the way, you might remember way, way back in the beginning of February when I first reached out via twitter to start assembling the panel.   It may be almost a year later, but that only makes it all the better to watch this panel come so close to fruition!

2nd Major Stop:

Sunday @ 11am, I’ve teamed up with Jeff Turner and Rudy Bachraty, to put together an “event” on Using Social Media to Engage Clients.

I don’t want to set expectation too high, but this is not going to be just another presentation…   This is going to be an event. We’re going to have a lot of fun and have plans to involve people from all over the country!

By the way, this presentation started with a simple blog post from CRT that I picked up and was so lucky to have Jeff and Rudy join me in taking on this adventure.  This presentation is going to be fun!

There’s more!

Jeff has tons of details on connecting with others within the social media space @ NAR.  Here’s some highlights:

Some great posts about NAR events:

And on the off chance you want to meet up with me in orlando, the best way to reach out is to connect with me on twitter!   Can’t wait for the fun to begin!

If I were NAR’s Social Media Manager, I’d…

… listen to the needs of NAR executives and execute on their ideas.

It’s pretty clear from the job description, that that’s all they are looking for.  Anything more sounds fun, but probably isn’t realistic for NAR at the moment… and there’s nothing wrong with this.  It sounds like Hilary is swamped with work, so the right person could make a difference.

Most importantly, Rob is right that title’s matter, especially at an organization like NAR… and a “manager” position is meant to implement a strategy, not develop one.

I had a manager who worked for me at Move with a similar title and if I thought it would help, I’d happily recommend Todd for this position.  However, if I was in Todd’s shoes, I’d only give it passing interest until they added some real decision making authority and bumped up the title considerably.

Week in Review: Treasury Secretary Henry Paulson announced plans Sunday to take control of troubled mortgage giants

What a fun week on the 4realz Hotlist…  I wasn’t exactly sure what type of microposts people would throw up, but was pleasantly surprised at the results.

There’s a lot of stuff going up on the Hotlist, so if you’re low on time, here are the highlights from the past week:

I think it goes without saying that I’ve been doing all my microposts on the 4realz Hotlist and going to save 4realz.net posts for the more traditional (but infrequent) blog posts.    The beauty of the Hotlist is that you can join in with me in documenting anything of interest that’s going on around the web and help get you featured on both 4realz.net and my email newletter.

4realz Roundtable: Effect of FDIC/Treasury Actions on Home Buyers and Real Estate Industry

[NOTE: we had a wonderful show and you can listen to the entire episode at the bottom of this post!]

This week were going to cover the obviously hot topic of the effect of the actions taken by the government in bailing out and/or helping secure IndyMac, Freddie Mac, and Fannie Mae will affect the real estate industry.

This week’s guest is Lawrence Yun and as the chief economist for the National Association of REALTORS, Lawrence is sure to bring an incredibly interesting perspective.  He’s constantly traveling around the country talking with people about their local markets… and whenever he’s stopped by real estate technology circles, like trips to Portland and Virginia, he’s impressed the locals tremendously.

As always, you can get information on how to (1) listen to the call live, (2) take part in the live chat and potentially take part in the conversation by following the (relatively simple) information on the 4realz Roundtable TalkShoe page.  My guess is that this will be one of the more popular shows yet, so I’ll likely only be taking live callers based on folks who ask interesting questions in the chat room!

Also, in order to better accommodate Lawrence’s schedule, I’m moving the call to one hour later than usual.   The show will be on Thursday, July 17, at 5pm PST (8PM EST).     I definitely hope you can join us for a conversation on this timely topic!

UPDATE #1:

What an great show.   Thanks so much to everyone who took part!

Jonathan Miller, Jillayne Schlicke and Rhonda Porter really helped provide an excellent base for a roundtable discussion with Lawrence.   In our one hour conversation we covered so much ground… and I only wish I had the bandwidth to transcribe the whole thing (or even take better notes during the conversation!).

Nonetheless, we covered looked at how the real estate market would be affected by issues such as banks bailouts, freddie/fannie mac troubles, isues with jumbo loans, REOs, consumer confidence, government actions, sustainable housing, inflation, and much more!   If you’re interested in getting an in-depth look at the real estate market and where things are headed, then you can listen to the entire show right here:

[podcast]http://recordings.talkshoe.com/TC-20339/TS-128183.mp3[/podcast]

UPDATE #2:

There are great conversations going on about this topic on both Rain City Guide and ActiveRain. Also thanks to Jim Duncan, Ardell DellaLoggia, Jonathan Miller, Rhonda Porter and Tom Royce for helping to spread the word!

“If you are over the FDIC limit at Wachovia or Washington Mutual…

… (or for that matter anywhere), do something about it immediately if not sooner.”

(h/t UrbanDigs)

UPDATE:

Do you have questions about how the actions by the FDIC will affect you as a home owner?  Join us in a conversation with the Chief Economist for the National Assocation of REALTORS on the next 4realz Roundtable.

Matthew Ferrara just left an interesting comment about Realtor.com Home Values…

…that reminded me of this video from the previous head of REALTOR.com:

[Ferrara’s comment]

“…Instead of just copying everyone else, maybe REALTOR.COM (and by extension, NAR) could make some decisions based upon market realities. And the reality is that Zillow (and other similar tools) are really inaccurate because the “conditions” on the ground are always so fluid that “estimates” based upon “market data” which is always stale because of “time” are really bad education for consumers. REALTORS should know better. Many consumers buy homes “regardless” of their estimated market comparable – and many sellers are able to sell for higher (or can’t sell nearly the same as a computerized estimate) because of all sorts of NON estimated items – like poorly performing schools, local tax changes, crime, etc – NONE of which can be accurately reflected by a computer. Only by REALTORS who keep up with “the full marketplace” of issues that impact homes.

If I interpret this right, Ferrara thinks that realtor.com should not offer such an AVM product, but should instead focus on helping real estate professionals educate consumers on  the fact that AVMs aren’t worth the digital real estate they’re printed on…

My guess is that Ferrara has his pulse on the finger of most realtors and they’d love to hear this… but at the same time, Zillow has single-handedly changed the public’s expectations.  Consumers now expect free home valuations when they go online and if they don’t get it from a realtor, they’ll go elsewhere…