The 1st 4RealzEd event was yesterday and…

4ealzEdI think I’ve recovered enough now to actually post about it! ๐Ÿ™‚

Despite our best efforts to be prepared, the day started off a bit rough with a nearby mudslide taking out power in our building in the morning (meaning no hot coffee and no projector) and a 9-car pileup on a nearby freeway slowed me down tremendously. AHHH

So, to say it started rough would be an understatement… But once it started, things seem to get on a roll quickly.

I started with an overview of consumers expectations in a web2.0 world to set expectations for the day… Jim followed up with presentation on optimal features and design for a real estate website. Then it turned back to me for a presentation on social networking… lunch… then another presentation by me on creating value through blogging about communities. And we returned for the day’s finally with Jim giving a engaging presentation on measuring and tracking marketing results to ensure a positive ROI.

All around, it was a wonderful day! And, maybe they were just being nice, but the attendees who talked with me said only good things about the education.

Because I promised attendees I would give them a list of all the sites I mentioned in my presentations (so that they wouldn’t have to ask me to spell out each URL), here is the list for everyone’s benefit.

Consumer Expectations in a Web2.0 World:

Engaging in Social Networking to Earn Clients

Using Blogs to Build Communities

I wasn’t tracking the sites that Jim mentioned, but there were not nearly as many of them in his presentations…

And thanks again to all the bloggers who have helped spread the word about the event, the sponsors who helped us keep the price low and all the attendees who made the day possible!

I received some incredible feedback from all three groups, which is going to lead me to make some changes to the upcoming events (I’ll announce those early next week!). Great stuff all around. Thanks again to everyone!

StumbleUpon delivers in a timely fashion

Last week during the session I hosted with Brian, I mentioned that StumbleUpon was the only social bookmarking site that I’d ever had any luck using to drive traffic to my articles.

As if on queue, this week StumbleUpon delivered more than 500 visitors to 4realz. For a new blog like this one, that could easily translate to a few new regular readers!

Until this week, I hadn’t done anything to attract traffic from social bookmarkting sites. But when I noticed the spike in traffic that I got thanks to a Stumble by Ines and a digg by Steve it got me curious to play around a bit more and I started to digg/reddit/stumble/tag a few different articles. The results were fairly predictable in that StumbleUpon sent hundreds of visitors while no other site sent more than two dozen all week.

I think the success of StumbleUpon over the others is that they have an explicit category of “real estate” whereas the others do not. This means that people who self-identify as liking real estate articles are more likely to end up “stumbling” across your site and being happy with the results… thus continuing the positive reinforcement and sending more “like” readers.

StumbleUpon Traffic

And while a few examples do not make a rule, I’d say that if you’re looking to use a social bookmarketing to drive some traffic to your real estate site, then don’t waste your time on any of the social bookmarketing sites save StumbleUpon and even then I think you’ll likely lose all effectiveness if you stumble all your articles, so save up your stumbles for the best of the best.

Also note: if you want to get a good reputation in the world of StumbleUpon, it is my understanding that you’re best off if you stumble articles for a variety of domains… So search out other people’s great articles and stumble those as well! ๐Ÿ™‚