I had a great time on stage yesterday with Jeff Turner, Gahlord Dewald and Wendy Forsythe talking internet marketing, building online influence, tracking and measuring results and the real value of conversations.
Also got a chance to hear some very inspiring speakers… I had never heard Tom Ferry speak, so that was a real treat… And the final keynote speaker, Keith Ferrazzi, gave an incredible talk on steps to improving business relationships. (Did I mentioned I also got to hang with so many cool people like Andy Kaufman and Herman of Hermanity! AND that my grandma came out to watch one of my presentations! Again, so much fun!)
My involvement was to give two presentations. The first on Building Online Influence and the second on 10 Things You didn’t Know You Could do with Your Smartphone. Both were a lot of fun to give and since I promised the audience I’d share linkes to each of the apps I mentioned in the latter presentation, I thought I’d share them in this post. Enjoy!
1. Take voice notes while driving
2. Scan text out of photos
3. Find your parked car
4. Use group chat to keep up with your team
5. Accurately scan business cards
Amazon Price Check
6. Comparison shop
7. Pay for coffee
8. Get paid for coffee
9. Get push notification for important emails
10. Build your email list
And I’m always looking to deliver super-informative (and fun!) internet marketing presentations, so don’t hesitate to reach out if you hear of an interesting opportunity!
*** UPDATED ***
Even better than the slideshare presentations, NAR just published the video recording of my Getting Started with WordPress presentation. If you’re interested in learning about why and how to get involved in using WordPress for your business website, I did my best to explain here:
It’s been a busy few weeks since returning from New Orleans and I’m just now getting around to posting my presentations on Slideshare.
I was pleasantly surprised at the interest in my talk on social media optimization… It was one of my simpler presentations as I focused on only two concepts:
- How you can get more value out of Facebook once you understand Networking Engine Optimization (NEO) and
- How you can get value out of tools like Gist by focusing on building and enhancing the relationships that are most important to your business.
Here’s the presentation in full:
The second presentation was the opening session for the Real Estate WordPress Camp that I helped organize with NAR… and what a great event that turned out to be. Some great speakers and I heard nothing but great feedback from the audience. My presentation for this event was really just meant to describe how professionals can use WordPress as their online marketing hub… and in particular how it can fit into the various elements of an agent’s business cycle. Here it is:
Interestingly, in the last few days, I’ve started to nail down more than a few speaking engagements for this upcoming spring. I’m always interested in educating professionals on how to get the most value out of their online marketing, so if you know of someone looking for a speaker, don’t hesitate to reach out!
[by the way, the header image is from Reggie and NikNik’s great presentation during Real Estate WordCamp on Leveraging WordPress Plugins and Themes]
A few years ago, I wrote a post about how to get more value out of LinkedIn, but I really haven’t given enough love to the site since them… And I have an idea for how to change that. Starting this week, I’m going to start writing one recommendation each week.
I’m starting this “recommendation” project with Kris Berg because she’s one of my favorite people in the world of real estate… (Plus she doesn’t have many recommendations on LinkedIn which is a true shame! If you know and like her, you should stop reading this post and head over to her profile and write a recommendation for her as well!)
Why commit to writing a weekly recommendations?
I have two purposes:
- It’s fun. I really do enjoy the process of complementing folks who I’ve enjoyed working with and wish I did more of it.
- I want to play more with LinkedIn as a sphere building tool, but don’t want to dedicate a ton of time to the project. I’m guessing I can knock out a solid recommendation in less than 20 minutes a week.
With that said, there’s so much more to LinkedIn these days with groups, Q&A, job opportunities, etc. that I’m sure there’s much more I *could* be doing. If you have a more effective way to use LinkedIn, please share! 😉
In a nutshell, we’ve broken the half-day event into two tracks — one for beginners and one for more advanced WordPress users — and the folks we’ve agreed to present are some of the most knowledgeable WordPress people in real estate. All the sessions will be be on the morning of Monday, November 8th.
Below is a summery of the schedule, although this page on the NARdiGras site will quickly become the definitive source of all session information soon!
Track 1: An Introduction to WordPress
- 9 to 10am: Getting Started, by yours truly
- 10:15 to 11:15: Leveraging Plugins and Themes, by Reggie and Nicole Nicolay
- 11:30 to 12:30: Community Building Strategies, by Dale Chumbley
Track 2: Maximizing WordPress
- 9 to 10am: Customizing WordPress by Kelley Koehler
- 10:15 to 11:15: Integrating Real Estate Tools by Steve Zehngut
- 11:30 to 12:30: Improving Conversations Through Optimized Landing Pages by Gahlord Dewald
The idea is that if you’re relatively new to WordPress (and even if you don’t have a wordpress site yet!), you should be able to leave the first track with enough knowledge to feel comfortable setting up a site and have an idea for what a successful website marketing strategy would look like.
For those who are comfortable blogging, Todd Carpenter is going to be hosting the Maximizing WordPress track. With Kelley, Steve and Gahlord as presenters, you’re sure to get tons of tools and strategies to take your online marketing to the next level.
I couldn’t be more excited to be heading to New Orleans again and look forward to seeing you there!
One of the things that has stuck out for me in talking with agents and brokers all over the country is just how embarrassed many are by their website. When an agent hands me their business card, it’s so much more common for them to start making an excuse about their website (“oh… but don’t go to my website, I’m fixing it up right now”), than to show any pride in their site (i.e. “check out integration I added with Facebook”)… and it got me thinking…
So I asked the question in a Facebook Poll and I’d love to hear your thoughts…
According to the story, Sheryl Sandberg (FB’s COO) drew a funnel and described how Google does a great job delivering customers at the “point of sale” but that point-of-sale ad spend represents only 10% of total ad spend. The idea being Facebook sees the big win being helping business the ability to target people before they’ve actually made a decision to buy or sell. It’s much more of a relationship and branding play.
To make the connection to real estate, I gotta take us back to the same Agent Business Cycle diagram I’m been harping on lately… and comparing the business that is generated by agents from their sphere to the business generated by reaching consumers directly.
Google does a ridiculously great job generating business at the point of sale and that’s where money is being spent today just as most online real estate marketing money targets reaching ad spends that reach consumers directly. However, in real estate, the majority of business is *not* generated by reaching consumers directly. It never has been and I don’t think that’s going to change any time soon. The majority of business is generated by agents who know how to work their sphere… and for that business case (i.e. the case for increasing one’s reach or sphere), I don’t think there’s ever been a better technology or tool than Facebook.
As Sheryl demonstrates, the folks at Facebook not only “get” this, but they’re building the tools that will help not only help you reach this sphere, but also the ad platform so they can make millions (billions!) in the process!
Are you breaking the rules with WordPress in real estate? I wanna know!
The good folks at Inman News have asked me to moderate the WordPress Summit at Real Estate Connect this summer and I couldn’t be more excited!
While we haven’t tried to confirm any speakers yet (that’s where I want your help), I’m positive the lineup is going to be awesome. We’re going to be covering themes, plugins, strategy, advanced installs, listings, and the future of WordPress!
The idea of a half-day at Real Estate Connect dedicated to WordPress is simply awesome. I love WordPress and have been using it since the very birth of Rain City Guide (over 5 years ago!). Over the years I’ve been a part of too many WordPress blogs than I could count… And unlike a lot of software I was using in 2005, WordPress has continued to improve with each iteration! Especially now that website vendors are building in advanced IDX and CRM tools into the platform, it’s become a no-brainer option for real estate professionals!
By the way, did you know the new conference website for Real Estate Connect was built on WordPress?
I think it’s a pretty slick design and implementation, although I’m probably a bit biased since we designed and built the site! 🙂
Coming full circle… If you know someone in the real estate space doing interesting things with WordPress, send ’em my way! I want to make this the best half-day on WordPress educational event around!
And finally, a huge hat-tip to Dan Woolley for the idea behind this post when he wrote about his ConnectTech Workshop!
About two months ago, the HomeQuest team put on a real estate educational event in Portland that I thought rock’d… With four great speakers (Gahlord Dewald, Garron Selliken, David Gibbons and myself) and some help from some local title reps, we brought together a few hundred agents to teach them about how they could improve their online marketing.
It was so much fun that I started pushing the team to create a similar event in Southern California… and the team not only supported the idea, but everyone seems genuinely excited. Assuming you’re a SoCal agent, then the only details you need to know are that we’re going to have the event on April 29th (9am to noon), it will cost only $20 and you can reserve your spot here: http://buzzreoc.eventbrite.com/
But for those that need more, here’s the catch… I want to improve upon the Portland event! And here’s my four ideas for how we can do that:
- Make sure we have even more great speakers!
- We’re gonna have 8 formal presentations instead of 4… and a panel of 3 local agents who have successfully incorporated internet marketing in their business
- Make sure the presentation part of the day is extremely focused
- We’re going to follow an overall structure that generally follows an Agent’s Work Cycle
- We’re going to do it all in 2 hours, meaning each speaker will be giving approximately 15 minutes forcing them to focus on the stuff they find most important
- We’re going to create one “overall” presentation so that we don’t spend time flipping between laptops/presentations and someone (in this case: me) is in charge of making sure the presentations will have a logical flow
- Make sure to include local agents who are actively generating substantial business from their internet marketing activities
- So far, one local agent who has been rocking Facebook has agreed to be on the panel and I hope to announce the other two panelists in the next few days!
- Make sure the event is memorable!
- For this, we’re giving it a fun name: BuzzRE OC and…
- We’re going to make sure it’s the most cost-effective educational event for every agent who attends.
So who’s involved?
Here’s the list of speakers as well as the tentative name of their presentations:
- Jon Lansner: State of Real Estate
- Dustin Luther: Overview of the Agent Biz Cycle
- Stacey Harmon: 5 Awesome Sphere Marketing Tools
- Robert Luna: Home Search Strategies that Work
- Gahlord Dewald: Keys to Optimizing Your Web Marketing
- Loren Nason: 3 Tools that will make you a Better Agent
- Garron Selliken: Leads to Clients to Closings
- Dale Chumbley: Sphere Building with Facebook
- Linsey Planeta: Putting Theory into Practice
I’m convinced we can cover all of these super interesting topics in only 2 hours! This means that we can plan for a solid 45 minute panel conversation with local agnets are doing interesting internet marketing and be able to wrap the whole event up in less than 3 hours! As of right now, I have one panelist confirmed, one who has tentatively agreed and on the hunt for one more. The panelist situation:
- Robin Milonakis: who’s been rocking the Facebook world.
- “Blogging” agent: I have a tentative agreement from an awesome blogger agent, but I don’t want to give her name until she’s confirmed
- “AdSense” agent: I want one local agent who’s generates serious business from online ad buying to round the group out… If you have a recommendation for an appropriate agent, I’m all ears!
And please, please, please… If you have ideas for what we should cover in each section (or you have a better name for any of the presentations!), let us know! In an ideal world, we’d be able to take the general presentation (from sphere marketing to lead generation to client management and back to sphere marketing) and bring it to many other parts of the country! (Bringing in local experts where appropriate!)
I’m really hoping to create a can’t miss educational event for real estate agents and would love any and all help you can give in spreading the word. One more time, here’s the details:
- Location: Rancho Santa Margarita Bell Tower, 22232 El Paseo, Rancho Santa Margarita CA, 92688
- Date/Time: April 29, 2010, from 9am to noon
- Registration: $20 at http://buzzreoc.eventbrite.com/
Can’t wait to see you in the OC!