Dustin Luther -- Digital Strategy

About Dustin Luther

As Director of Engagement at Dun & Bradstreet Credibility Corp (@DandB), I manage our teams focused on social media and events and always looking for opportunities to engage with small business owners and influencers, both online and in-person! You can find me on Twitter (@tyr), Facebook (dluther), LinkedIn (DustinLuther) and Google+ (+Dustin Luther).

Do you have an interesting opportunity you'd like to get in front of the @DandB team? Maybe an interesting idea, product or story? Maybe an event that attracts small business experts? Let's talk!

Set up your iphone/ipad to send email from a google apps domain alias

I spent some time this morning trying to set up my iphone/ipad so that I could send emails from a new domain.  I want to switch all my personal emails to go from @4realz.net to @dustinluther.com… and have already set everything to work “right” on the backend of my Google Aps account. However, @4realz.net is […]

Some inspiring play to get us warmed up for an inspired 2013

I’m a sucker for great ping pong shots… [youtube http://www.youtube.com/watch?feature=player_embedded&v=sEcXR5b8HyY] Happy New Year!

Welcoming the New Year — Santa Barbara Style

Sunset from stearns wharf

As part of our preparations for a rock’n 2013, Wendy and I decided to take some reflection-time with a trip to Santa Barbara… We’ve been here less than a day, so no great insights to share just yet, but we have managed to dive right into the Santa Barbara scene with some beautiful walks and […]

Trick to Successfully Live-Streaming an Event?

Hire professionals! No kidding.  For a while, my previous startup ran a few live-streamed events and can tell you it’s hard stuff to get right. A few months ago, my team was asked to capture HD video and live-stream the entire day for an “Access to Capital” event in Downtown LA.  Theoretically, my team could have tried to […]

“I’m looking to secure about 200k to finance a multi-niche exciting blog”

Over on BofA’s Small Business Community, someone asked (“Securing business financing“): Hello! and Happy New Year! I was wondering could someone please advise me on ways I can secure business financing for my business, operating since January 2009. I already know that I will not be approve for traditional financing so I am not seeking […]

To advertise or not to advertise?

Is that really the question? This great pandodaily article by Kirk Cheyfitz about the best ads of 2012 that aren’t really ads, reminded me just how impressed I’ve always been with Red Bull’s marketing machine. One of the defining “TV moments” for me this past year is when I watched the “Red Bull” guy (I should […]

The Benefits of Relentless Networking

Last year, I was asked to give a presentation to CLU students and decided to focus on the idea that they should be relentless in their networking! Often, when preparing for a talk, I “learn” something new or have an insight that sticks with me. For this talk, it was definitely that people looking to […]

Implementing Google Authorship

I really want to get a better handle on google’s concept of authorship… As I find it’s always best to learn by trying to implement things, I spent some time this afternoon trying to configure myself as an “official” author within google search results. The idea is that my profile photo should show up next […]

Want your website to convert better in 2013?

Pretty sure just about anyone looking to improve their website performance could learn something from Gahlord’s webinar on configuring goals on Google Analytics…

Have trouble understanding Facebook’s privacy settings?

Apparently, even the former marketing director at Facebook (and sister of Mark Zuckerberg) gets blindsided by Facebook’s privacy settings from time to time. Update: My favorite take on this story yet: Yes, Randi Zuckerberg, Please Lecture Us About `Human Decency’ and if you’re curious about the details of Facebook privacy settings, Marketingland has a nice write up […]