To advertise or not to advertise?

Is that really the question? This great pandodaily article by Kirk Cheyfitz about the best ads of 2012 that aren’t really ads, reminded me just how impressed I’ve always been with Red Bull’s marketing machine. One of the defining “TV moments” for me this past year is when I watched the “Red Bull” guy (I should […]

What’s Behind a Successful Interactive Video Event?

I’ve had a blast over the past year putting together the CredibilityLIVE events with our team at DandB team. We’ve been able to bring some great guests to our small business community including: John Assaraf: Using BrainScience in Your Business Paul Chaney: Listening is the New Marketing Steve Cox of the BBB: Building Your Business by Building Trust John Suh of […]

10 Things You Didn’t Know You Could Do with Your Smart Phone

Just walked out of the first Fusion event put on by the Better Homes and Gardens Real Estate crew… So much fun! I had a great time on stage yesterday with Jeff Turner, Gahlord Dewald and Wendy Forsythe talking internet marketing, building online influence, tracking and measuring results and the real value of conversations. Also […]

BuzzRE OC Wrap-up!

The BuzzRE  OC event was so awesome…   I met so many great people and the speakers came through with awesome presentations. Thanks again to everyone who took the time to join us! Some of the highlights were: Jon Lansner: Compared to any time in recent memore, there’s actually some good news to talk about […]

Is Facebook evil? I’ve been thinking ab…

Is Facebook evil? I’ve been thinking about what Chris Messina is saying a bunch lately… and there’s more than a bit of truth to it… although it reminds of the bullet I bit when I started “going mac”. The debate about Facebook having too much control over the internet is nothing new… and only going […]

Just Launched: Facebook Like Plugin for Every Post on Your WP Blog!

Super-sweet! The HomeQuest Team just launched a WordPress plugin that adds Facebook’s new Like button to every one of your blog posts! SWEET! You can download it (free!) here: http://u.pdat.es/ejprq It’s really easy to use. I added it to both 4realz.net and Rain City Guide in under 5 minutes… Here’s what it looks like on […]

I read a quote yesterday from Facebook’…

I read a quote yesterday from Facebook’s COO that’s stuck with me because it’s so darn relevant to real estate marketing, but totally unintentionally. According to the story, Sheryl Sandberg (FB’s COO) drew a funnel and described how Google does a great job delivering customers at the “point of sale” but that point-of-sale ad spend […]

With Promoted Posts, Facebook is Targeting Google’s Adwords

After writing my last post on why I think the ability to promote posts on Facebook is going to be huge, I realized I didn’t capture the “why” very well…  We already know that Facebook recently passed google.com in terms of raw traffic, and yet the industry around turning that traffic into real business is […]

BuzzRE: Internet Marketing Education for Realtors

About two months ago, the HomeQuest team put on a real estate educational event in Portland that I thought rock’d…  With four great speakers (Gahlord Dewald, Garron Selliken, David Gibbons and myself) and some help from some local title reps, we brought together a few hundred agents to teach them about how they could improve their […]

Eric Bryn rocks… Here he is demonstrat…

Eric Bryn rocks… Here he is demonstrating the power of word of mouth marketing: The Power of Word of Mouth (WOM) Marketing from Eric Bryn on Vimeo.