Always happy to spread some more rumors, someone (who I’ll leave anonymous) justed emailed me this tip:
“…the reason I am sending this is that I was just speaking with my manager here at [XYZ] who told me that ‘You will be happy to hear that NRT is going to have and announcement in the next few days about a partnership with Trulia, Zillow and Frontdoor.'”
Just for clarity, NRT, LLC runs the residential real estate companies Coldwell Banker, ERA, Sotheby’s International Realty, and The Corcoran Group. While their parent company, Realogy, adds the Century 21 brand to the mix.
In terms of NRT’s existing listing syndication, here is what I’ve been able to piece together:
- ERA is already sending listings to Zillow
- Realogy is already sending their listings to Frontdoor, Trulia and Google Base… It is unclear to me if it is only a partial set of their listings, but according to the various press releases, it appears that Realogy is sending listings from all their residential real estate brands.
I point this out because it leads me to wonder if there is something more than the standard listing syndication agreements… The only listing announcement related to the three companies in the “tip” I see coming out of NRT is that they are sending their listings to Zillow since they are already (presumably) sending listings to Trulia and Frontdoor. Am I missing something?