6 to 1 in favor of Saul’s marketing advice based…

…on the comments of this YouTube video.

[youtube=http://www.youtube.com/watch?v=5yeP23qany0&NR=1]

Take-home points from Saul’s real estate marketing 101:

  1. Marketing needs to be repetitive
  2. Marketing is anticipated
  3. Marketing is relevant
  4. Marketing is personal

I have my own thoughts on this, but I already gave Saul enough trouble recently, so instead I’ll just quote others…

Hindfox1 sums up the positives:

“Thank you Saul. You give me hope that my professional marketing & advertising skills will make a difference in my real estate business. I could sure use a good year in ’08.”

Packfill offers the negatives:

“This is GREAT marketing advice….for the 1970s… Terrible for today. How could he espouse this info, and then suggest Seth Godin? Seth Godin is actually pertinent and timely.”

About Dustin Luther

As Director of Engagement at Dun & Bradstreet Credibility Corp (@DandB), I manage our teams focused on social media and events and always looking for opportunities to engage with small business owners and influencers, both online and in-person! You can find me on Twitter (@tyr), Facebook (dluther), LinkedIn (DustinLuther) and Google+ (+Dustin Luther).

Do you have an interesting opportunity you'd like to get in front of the @DandB team? Maybe an interesting idea, product or story? Maybe an event that attracts small business experts? Let's talk!

Comments

  1. Holy Meatball Sundae!

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  1. […] Because to call either Trulia or Zillow a “marketing” platforms for agents would be to confuse marketing with advertising. The core DNA of both companies is to build consumer-oriented products and then find a way to […]

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