…that the wordpress.com domain does REALLY well in google searches for the various “tags” that get associated with posts.
For example, the wordpress.com tag for REALOGY shows up just below the wikipedia entry for the company and above the Inman news page on REALOGY:
And because Rob and I are the only people on the platform talking about Realogy, we get an outsized influence in how Realogy is represented on the web.
…listings to Trulia, but they just announced that they are giving all their listings to FrontDoor.
I can’t help but look at these announcements from the perspective of the Move team… And the fact that two large brokerages companies (Prudential and Realogy), representing a substantial portion of US listings, appear to have made the mental leap of faith that they are best off syndicating their listings as widely as possible, should serve as one of the clearest warning signs yet that the clock is ticking for realtor.com. My take is that Move and NAR will need to agree to do something interesting with realtor.com soon or risk loosing significant market share going forward.
(Prudential news via Joel)
…Realogy is now syndicating all of their listings to Zillow. But this won’t come as a surprise to regular 4realz readers, since I mentioned that was likely to happen last week based on a message from a tipster…
“The only listing announcement related to the three companies in the “tip” I see coming out of NRT is that they are sending their listings to Zillow since they are already (presumably) sending listings to Trulia and Frontdoor.”
However, there’s more juice to this story!
Turns out that not only is Realogy (and that means Coldwell Banker, ERA, Sotheby’s International Realty, The Corcoran Group, and Century 21) adding all of their listings to Zillow, but they (or at least NRT, which includes all of those brands except Century 21) are apparently taking some of their ad money out of Realtor.com. Here’s how one tipster phrases it:
“Starting February 13 agents have 3 days to buy the exclusive office spots at a 10% discount. After that NRT associates can purchase other NRT offices unsold spots for 30 days. NRT funding of agent branding goes away on R.com and agents can pay $99 a year to get that back.”
The way it was described to me by a Coldwell Banker insider is that NRT is just looking to shift some money associated with one product (Featured Homes). And while it is significant that some money is being shifted out of R.com at the corporate level, it was viewed as more as an adjustment than a wholesale change in strategy.
Even if it is just an adjustment, I think it is safe to say that Realogy’s new strategy does not bode well for R.com’s negotiating strategy with the other big brokerages.
…announcement. It has less to do with listing distribution and more to do with a large reshuffling of resources.
But I’m torn… Despite the fun of “breaking” rumors, I don’t want to turn this site into the Valleywag of real estate. (Also, I really like the folks at NRT and don’t want to steal any of their thunder.) Should I be publishing tips in full or is it enough to just give hints?
Always happy to spread some more rumors, someone (who I’ll leave anonymous) justed emailed me this tip:
“…the reason I am sending this is that I was just speaking with my manager here at [XYZ] who told me that ‘You will be happy to hear that NRT is going to have and announcement in the next few days about a partnership with Trulia, Zillow and Frontdoor.'”
Just for clarity, NRT, LLC runs the residential real estate companies Coldwell Banker, ERA, Sotheby’s International Realty, and The Corcoran Group. While their parent company, Realogy, adds the Century 21 brand to the mix.
In terms of NRT’s existing listing syndication, here is what I’ve been able to piece together:
I point this out because it leads me to wonder if there is something more than the standard listing syndication agreements… The only listing announcement related to the three companies in the “tip” I see coming out of NRT is that they are sending their listings to Zillow since they are already (presumably) sending listings to Trulia and Frontdoor. Am I missing something?