Kinda sad, but I just unsubscribed…

…from at least 100 real estate blogs.

Most common reason? They hadn’t been updated in at least 6 months.

Published by

Dustin Luther

Current lead up the team managing Brand and Influencer Engagement programs for Dun & Bradstreet. You can find me on Twitter (@tyr) or LinkedIn (DustinLuther)

26 thoughts on “Kinda sad, but I just unsubscribed…”

  1. That is sad Dustin.

    In response to Tom – I can totally see using a ghost writer for community information and descriptions and events. Items that agents seem to think we desperately need on our blogs.

    Well, I haven’t made a decision on that. Information about a sub-division is a good thing, but do we really need community events? Can’t we just like to community events? Who knows – the thoughts are out there for me right now.

  2. Ed: Wouldn’t that be nice if that was the case most of the time… But I’m finding most of the blogs I unsubscribed to were not updating because they never found a way to be interesting enough to generate traffic.

  3. I bet many “bloggers” just don’t know what to say. They never “found their voice” after hearing that they “need” to blog. It IS work and it isn’t for everyone. Another big reason there are so many “dead” blogs is the fact that there are so many people leaving the business due to market conditions. Very interesting (to me) topic though…

  4. How odd… I didn’t notice in my testing that it looks like it’s doing something really odd with smiley faces… I didn’t notice that in my testing. Hmmm….

  5. I have noticed a few dead blogs recently as well. I guess some people might be leaving the industry. Also keeping a blog up to date can be a lot of work. I have been at it since 2005 and some months I have a hard time finding new material or finding something interesting to say.

  6. Dustin,

    Yesterday, as I was going through what blogs to include on the blogroll of the new Real Estate Tomato (yes you made it), I too found dozens of blogs that have not updated for months. Needless to say, they were left off the list.

    I once wrote a post that I caught some grief for called “96% of All Real Estate Blogs Will Fail” – I still strongly believe it.

  7. Jim,

    I completely agree with you that a huge portion of real estate blogs will fail. And it’s even more apparent as Ardell put together this week’s Carnival of Real Estate on Rain City Guide (I helped a little bit). Most of what’s written and promoted is just not very interesting.

  8. I’ve wondered what happens to blogs if someone retires from the RE biz and decides not to continue blogging… seems like there should almost be an “exchange” of some sorts established where they can sell their blog to interested parties? Is there anything like this?

  9. Rhonda: Great observation! I was just talking with a realtor last week about this issue and it was one of the many reasons I suggested they get a domain that was *not* their name, but rather about their community so that they *could* sell the site some day!

  10. I just don’t agree with having a ghost writer. The fact of the matter is that a blog is for showing who you are. It’s great because potential clients can actually get to know who you are by reading your blog. I am part of a three person team, and I am in charge of the blog because I like to write. I think the only way the blog is going to make a huge difference in your business is if you are putting in the work for it, or else it will just appear to be another stock website. I also agree about unsubscribing to blogs that don’t update frequently. I don’t want my google reader muddled with blogs that aren’t active so to speak.

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