Trulia Blog Platform?
This is very interesting, indeed…
Vicki (from Trulia) mentioned that we might get a sneak peak at the party tonight. 🙂
I think Daniel sums it up nicely on that blog post when he says “To me, the main reason you wouldn’t blog on Trulia is the same reason you wouldn’t blog on ActiveRain– you don’t own the content. When you don’t own the content, bad things can happen.”
That’s what makes Propertyqube different. Real estate agents have the ability to feed in their outside blogs being hosted on wordpress, typepad, you name it. Every time a blog entry is posted, we automatically pull it into our system and distribute it to four different local places in our platform. We import links so when a consumer clicks on your blog entry title, they leave Propertyqube and go to your blog to continue reading. That way, the consumer experiences your brand and you realize the increased traffic.
Real estate agents should own their content. Propertyqube clearly supports this (and seems to be the only willing to).
Someone told me this was in the works last month. It’s not surprising since they need content/pages for their site.
Agents don’t give a sh*t about owning content. With all the MLS regulations they never have. I wouldn’t be surprised if Trulia supports blog exporting and if they are smart importing. I doubt agents will even understand that they *may* not own their content.
I don’t agree with everything Trulia does. (TPP BS. They give publishers a trulia sub domain so they get credit for the traffic/pages views. They should give publishers a snippet of js to serve listings) but I think they will do the right thing with the blog platform.
I like this move. Seems natural for me. I have a lot to say about this but I will wait until it goes public.
I am rooting for them though.
I think it could be a good step forward, but we’ll have to wait and see. I strongly believe that each site needs it’s own unique thing. For example, PropertyMaps and it’s google maps/mls tool. Maybe changes will come for the better as a result of this.
Leave a Reply