I got an email this morning with a question I’ve received many times in different formats, so I figured it was worthy of a blog post:
I broke your question into two parts.
Part 1: How do you set it up to connect to your web site?
As I see it, there are three main options:
1) Your blog is hosted on a different domain than your agent website
- Link from your blog to your website (and assuming you want to send traffic the other way), then a link from your website to your blog)
- Use a widget to grab the latest headlines from your blog and add them to your website. I don’t recommend grabbing ALL of the text from the post for duplicate content reasons, but there is nothing wrong with grabbing the headlines and/or a snippet of text
- Example: Kris Berg’s website: San Diego Sand Castles (with content widget) and blog: San Diego Home Blog
2) Your blog is hosted as a subdomain or subdirectory of your agent website
- It is a very viable (and not necessarily difficult to implement) to have your blog be part of your website and this has the benefit of concentrating the inbound link benefits that you’ll get from having your real estate site.
- Example: Brad Nix does this with Maxsell Real Estate (blog: http://maxsell.net/blog/)
3) Your blog is your agent website
- I got tired of managing a largely ineffective agent website and actually took the site down completely once we started to get so much more traction through Rain City Guide. There’s no reason you couldn’t still have all the typical features of a agent website (about me, testimonials, MLS search, etc.) on a typical agent blog.
- Example: Jay Thompson has a blog with many bells-and whistles at the Phoenix Real Estate Guy (although he does also have a separate brokerage site).
Part 2: Is it easy? Are their any cost?
Easy is very relative depending on the outcome you want to see. Setting up a blog is relatively painless (and free) on WordPress.com or Blogger. There are also real estate specific blogging solutions, some of which are free (ActiveRain, Zolve, RealTown, and REALTOR.com) and some of which cost money (Incredible Agent, Ubertor, Real Estate Tomato, RSS Pieces and Realivent). Obviously, when you’re willing to pay, there is often better integration, education and the ability to customize the blog to fit in with your online marketing plan. (Don’t have an online marketing plan? It might be time for a 4realz Education. 🙂 )
I’ve had it in mind to do a bit more research on existing blog platforms specific to real estate (costs, features, etc.). I should have something ready to publish within the next few weeks.
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