As a founder, fractional CMO, and seasoned marketing strategist, I specialize in helping companies unlock breakthrough growth by transforming their marketing approach. Recognizing a growing need for high-level strategic guidance, I founded Spinnio, a B2B marketing advisory firm designed to provide startups and high-growth companies with the insights and expertise they need to scale. At Spinnio, we go beyond execution—we advise, strategize, and build marketing systems that drive measurable, lasting results.
Whether working with emerging startups or established firms, I bring a data-driven, systems-oriented approach rooted in my engineering background. My expertise spans digital strategy, go-to-market execution, marketing operations, and leadership—ensuring companies align their marketing efforts with real business objectives.
My Focus
I help businesses refine their go-to-market strategies, launch products effectively, build high-performing teams, and develop impactful referral marketing programs. My methodology is anchored in analytics, automation, and strategic alignment—ensuring that marketing is not just a creative function, but a scalable growth engine. Every campaign and initiative I lead is backed by data, delivering predictable and profitable outcomes.
My Approach
I believe the most successful marketing strategies balance data-driven decision-making with creative intuition. My strength lies in bridging the gap between marketing strategy and execution—whether that’s optimizing digital campaigns, streamlining CRM alignment, or building teams that thrive. I focus on collaboration and leadership, ensuring every project is executed with precision and purpose. The relationships I build—with clients, partners, and teams—are at the core of my success, and I take pride in fostering a culture of continuous growth and innovation.
My Story
Born and raised in Los Angeles, I took an unconventional path into marketing. I studied environmental science at UC Santa Cruz and then civil and environmental engineering at UC Berkeley, where I developed a strong foundation in systems thinking and problem-solving—skills I later applied to business and marketing strategy.
After transitioning into marketing, I gained hands-on experience working with both corporate enterprises and fast-moving startups. In 2022, I founded Spinnio, a marketing advisory firm dedicated to helping high-growth companies build and execute complex marketing strategies that deliver real business results.
As a fractional CMO, I work closely with leadership teams to streamline marketing operations, enhance brand visibility, and ensure marketing aligns with revenue goals. Whether it’s optimizing digital ad spend, crafting content strategies, or integrating marketing automation systems, my approach is always hands-on, strategic, and outcome-driven.
Speaking & Thought Leadership
With deep expertise in growth marketing, digital strategy, and marketing operations, I love sharing insights at industry conferences, events, and webinars. My talks focus on scaling marketing systems, leveraging data-driven decision-making, and optimizing digital campaigns—offering actionable advice that empowers businesses to elevate their marketing performance. If you’re looking for a dynamic speaker who can deliver real-world marketing strategies that drive growth, let’s talk.