…that the wordpress.com domain does REALLY well in google searches for the various “tags” that get associated with posts.
For example, the wordpress.com tag for REALOGY shows up just below the wikipedia entry for the company and above the Inman news page on REALOGY:
And because Rob and I are the only people on the platform talking about Realogy, we get an outsized influence in how Realogy is represented on the web.
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