Best blog platform for real estate professionals?

The most common question I get from agents during and after an internet marketing presentation is what blog platform should they start with.  I tend to give a soft recommendation for WordPress.com (since it’s free, easy and I use that service with 4realz.net), but there really are a bunch of other great options…

So, rather than recommend any one solution, I’ve started sending people to a wiki with a list of blog platform options for real estate professionals on wetpaint.

On the wiki, I separated the various options into the various types by (1) free vs paid, (2) hosted vs self-hosted and (3) general interest vs real estate specific blog platforms. However, my knowledge is really limited to the free platforms (such as Blogger, WordPress, and ActiveRain), so if I missed your platform or you want to add more details about a platform I included, please don’t hesitate to sign up for a free WetPaint account and update the information yourself.

UPDATE:

I recently took the “best” of the wiki and summarized the best blog platform option in the tool shed. Feel free to check out that resource and/or ping me in the comments if you have more questions.

Published by

Dustin Luther

Current lead up the team managing Brand and Influencer Engagement programs for Dun & Bradstreet. You can find me on Twitter (@tyr) or LinkedIn (DustinLuther)

18 thoughts on “Best blog platform for real estate professionals?”

  1. I have so never understood typepad… (but I did include it!). I’d love someone to take over and tell me what they like about it… (especially if they were to compare it to WordPress!).

  2. I ‘spose I kinda sorta qualify as a TypePad expert 🙂 And I think I can hold my own on WordPress.org, too.

    I have some in depth info on both systems on http://www.dablogmother.com but if you’d like me to come up with some kind of comparison summary ….. I bet I could probably do that if you don’t expect it real soon….

  3. Tracey: I agree that WordPress tends to be the most common for people setting up new blogs. Even many of the vendors listed under the “paid” section are using WordPress for their backend.

  4. I’m a typepad user too…when I’m not writing at RCG. I’m trying to encourage the agents that I work with to start blogging (can you believe how many don’t?) w/Typepad only because it’s easier for me. WordPress seems more “technical” to me.

  5. Dustin – I’m really glad I found this post. I knew absolutely nothing about websites or blogs last fall, and was encouraged by my broker to set up a Point 2 site. I ended up upgrading from the (formerly) free template website to the paid Professional version mostly so I could get an integrated blog. I’ve figured out that with 8 months of reading everyone else in the blogosphere, I know more about the subject than anyone at my brokerage…so I really have no one to go to for advice.

    It’s been a great learning experience, but I feel like I’ve got a website/blog with training wheels, and I’m ready to move to the big bike! I’m not sure where to start. I don’t understand the issues between hosted vs self-hosted. I also don’t know the difference between WP.org vs WP.com. Everyone refers to WP, but which would be better for someone that is willing to learn a little, but isn’t really interested in learning HTML/CSS and becoming a IT specialist. I’m really just a full time real estate agent trying to use the tools out there, but am willing to learn enough to implement an effective site.

    I’m also interested in switching both my website and blog to one blogsite that allows for a MLS IDX search. Any suggestions?

  6. Karen,

    I have all kinds of suggestions for you! 😉 and I actually designed a course just for agents in your situation.

    With that said, there’s more than a few solutions out there for someone like yourself, so I’m going to ping you with an email. It’s quite possible that some peole I know would be willing to design you a pretty slick website (with blog, IDX, analytics, etc. built in), at a pretty decent price point.

  7. Dustin,
    I read you above post, having just stumbled onto your blog and am also interested in creating a website with the capabilities you mentioned. I jsut don’t know where to start or how much I could expect to pay for this. Can you e-mail me if you have suggestions on how to get started.
    THanks,
    Leigh

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