“Real estate agents, who initially tried to appease home sellers by advertising more on…

…traditional channels, this year cut their print budgets and pushed more money into the Web.”

~just dug up by Jeff

Published by

Dustin Luther

Current lead up the team managing Brand and Influencer Engagement programs for Dun & Bradstreet. You can find me on Twitter (@tyr) or LinkedIn (DustinLuther)

8 thoughts on ““Real estate agents, who initially tried to appease home sellers by advertising more on…”

  1. Dave from the REA Group here.

    Great item, Dustin.

    We noticed the same thing in Australia, where the market is slowing a bit (although nothing like what you have in the US). We are also seeing this in Italy and the UK, where we also operate real estate websites.

    One agent is spending $25 online for every dollar he spent there 3 months ago, and this is not uncommon.

    This link shows what agents are saying:
    http://www.rea-group.com/press-releases/real-estate-uncertainty-sparks-boom-in-australian-online-property-advertising

  2. Those are some great examples Dave! The evidence of the massive sea change from offline to online spending is still mostly anecdotal (or “projected”), but seemingly reasonable…

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