Still can’t wrap my head around IAC…

…although I’m sure there is a logic behind the purchase of the brokerage Distinctive Homes and Land by their realestate.com division.

Maybe my problem is that I don’t really get realestate.com. I’m presuming they sell leads to agents (or what would be the purpose of their When AgentsCompete… You Win! product and calls to action of “receive an immediate call” throughout the site). Are they buying a brokerage because they’ll be able to get a bigger slice of the pie if the agents are in-house?

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Dustin Luther

Current lead up the team managing Brand and Influencer Engagement programs for Dun & Bradstreet. You can find me on Twitter (@tyr) or LinkedIn (DustinLuther)

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