I was talking with Jeff about this concept yesterday at lunch and I couldn’t agree more with Bill Leider in this Bloodhound post: What is a brand?
“Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it.”
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[…] won’t work as well for someone else. Good online marketing is an extension of who you are (your brand) and requires you to be true to your ideas and […]
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Lots more to discuss on this, Dustin.
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I look forward to it Jeff!
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