I was having a hard time deciding if I should post this story on RCG or 4realz.net, because it would work on both sites…
…Real Estate Shows. It’s a tool that automatically turns a Real Estate Shows virtual tour into a video format that can be widely distributed on the internet. Jeff gave me the low-down on this project a little bit ago, and he convinced me that this was not an easy task to do right… But that he felt really good about the technology they were using to convert and compress the video.
I know that some would say that virtual tours aren’t video (they said it today during our roundtable on video), but by simply exporting their shows to video format, the Real Estate Shows team is opening up a ton of new distribution opportunities…
[Note: This turned out to be an awesome conversation… You can see who participated in the call as well as listen to the conversation at the bottom of this post!]
On this week’s 4realz Roundtable, I’m really looking forward to discussing marketing with video… and in particular, how real estate agents are effectively using video to promote themselves, their communities and their listings.
My concept of video is pretty broad and includes virtual tours… Some of the companies I imagine we’ll cover include ways to market using YouTube, TurnHere, WellcomeMat, Real Estate Shows, Vimeo, MLBroadcast Vidlisting, and Utterz.
Because I don’t want to butt the roundtable up too close to the forth of July weekend, I’m MOVED the time to Wednesday, July 2nd. So, for this week only, please join us at 4pm on Wednesday for what should be a great Roundtable! As always, the call in telephone number and links to the chat can be found on this page: http://www.talkshoe.com/tc/20339
We had such a great conversation! I really want to thank all the people who joined up to take part in the conversation including:
- Todd Carpenter of Mariah
- Ian Watt
- Ted Mackel
- Christian Sterner of WellcomeMat
- Michael Price of MLBroadcast
- Morgan Brown of TurnHere
- Nashua VirtualTours
You can listen to the conversation here:
…that reminded me of this video from the previous head of REALTOR.com:
“…Instead of just copying everyone else, maybe REALTOR.COM (and by extension, NAR) could make some decisions based upon market realities. And the reality is that Zillow (and other similar tools) are really inaccurate because the “conditions” on the ground are always so fluid that “estimates” based upon “market data” which is always stale because of “time” are really bad education for consumers. REALTORS should know better. Many consumers buy homes “regardless” of their estimated market comparable – and many sellers are able to sell for higher (or can’t sell nearly the same as a computerized estimate) because of all sorts of NON estimated items – like poorly performing schools, local tax changes, crime, etc – NONE of which can be accurately reflected by a computer. Only by REALTORS who keep up with “the full marketplace” of issues that impact homes.
If I interpret this right, Ferrara thinks that realtor.com should not offer such an AVM product, but should instead focus on helping real estate professionals educate consumers on the fact that AVMs aren’t worth the digital real estate they’re printed on…
My guess is that Ferrara has his pulse on the finger of most realtors and they’d love to hear this… but at the same time, Zillow has single-handedly changed the public’s expectations. Consumers now expect free home valuations when they go online and if they don’t get it from a realtor, they’ll go elsewhere…
At the last 4RealzEd event, a wonderful real estate videographer by the name of David Toth agreed to film our event as well as some reactions from attendees. My favorite video, for reasons that will probably be obvious if you watch it, is when he captured me talking with attendees after the event:
Here are some links so you can learn more about the people featured in the video:
- Lynda Eisenmann
- Jerry Beiser
- Jeff Corbett
- Cathy Nealand
- Devesh Khare
- Vicki Lloyd
- David Lewin
- Loren Nason
Our next event is in Pasadena on May 30th! And just like the Irvine event, we’re hoping to blow this one out of the water and close registration down early again for lack of space, so now is the time to register! 😉
And finally, I also want to thank Jessie B of ReTrove. He went out of his way to connect us with David Toth so that the videos could be possible! Not only did he capture the testimonials above, but he also edited down our presentation into three pieces to give you an idea of what to expect if you attend (4RealzEd Part 1, Part 2, Part 3). Obviously, if you’re looking to connect with a real estate videographer in Orange County area, you should consider talking with David because the guy knows what he’s doing!
(By the way, don’t be too surprised if I drop off the internet for the next few days as I travel and present in Toronto at RealtyQuest early this week…)
… I’m really enjoying the results so far. If you’ve got a webcam, feel free to join us in playing with video conversations.