The 1st 4RealzEd event was yesterday and…

4ealzEdI think I’ve recovered enough now to actually post about it! 🙂

Despite our best efforts to be prepared, the day started off a bit rough with a nearby mudslide taking out power in our building in the morning (meaning no hot coffee and no projector) and a 9-car pileup on a nearby freeway slowed me down tremendously. AHHH

So, to say it started rough would be an understatement… But once it started, things seem to get on a roll quickly.

I started with an overview of consumers expectations in a web2.0 world to set expectations for the day… Jim followed up with presentation on optimal features and design for a real estate website. Then it turned back to me for a presentation on social networking… lunch… then another presentation by me on creating value through blogging about communities. And we returned for the day’s finally with Jim giving a engaging presentation on measuring and tracking marketing results to ensure a positive ROI.

All around, it was a wonderful day! And, maybe they were just being nice, but the attendees who talked with me said only good things about the education.

Because I promised attendees I would give them a list of all the sites I mentioned in my presentations (so that they wouldn’t have to ask me to spell out each URL), here is the list for everyone’s benefit.

Consumer Expectations in a Web2.0 World:

Engaging in Social Networking to Earn Clients

Using Blogs to Build Communities

I wasn’t tracking the sites that Jim mentioned, but there were not nearly as many of them in his presentations…

And thanks again to all the bloggers who have helped spread the word about the event, the sponsors who helped us keep the price low and all the attendees who made the day possible!

I received some incredible feedback from all three groups, which is going to lead me to make some changes to the upcoming events (I’ll announce those early next week!). Great stuff all around. Thanks again to everyone!

Rumor has it that Windermere is going…

…to start sending all their listings to Trulia at some point in March.

Considering the rough relationship between and Windermere, that would be a huge win for Trulia and would probably give them the most comprehensive listing coverage in the Seattle area of all the national real estate search sites (and in Zillow’s backyard!).

Quizzle launches to…

…a pretty bad market for home valuation sites that require registration.   Joel thinks they fizzled the sizzle and I’m surprised that they didn’t even bother to put out a press release.

Because Quizzle has such an obvious upside for a company like Quicken in terms of generating new users, it seems surprising that they weren’t a bit more strategic with their registration requirements.

Sara of Zillow drops the bomb that…

Realogy is now syndicating all of their listings to Zillow. But this won’t come as a surprise to regular 4realz readers, since I mentioned that was likely to happen last week based on a message from a tipster

“The only listing announcement related to the three companies in the “tip” I see coming out of NRT is that they are sending their listings to Zillow since they are already (presumably) sending listings to Trulia and Frontdoor.”

However, there’s more juice to this story!

Turns out that not only is Realogy (and that means Coldwell Banker, ERA, Sotheby’s International Realty, The Corcoran Group, and Century 21) adding all of their listings to Zillow, but they (or at least NRT, which includes all of those brands except Century 21) are apparently taking some of their ad money out of Here’s how one tipster phrases it:

“Starting February 13 agents have 3 days to buy the exclusive office spots at a 10% discount. After that NRT associates can purchase other NRT offices unsold spots for 30 days. NRT funding of agent branding goes away on and agents can pay $99 a year to get that back.”

The way it was described to me by a Coldwell Banker insider is that NRT is just looking to shift some money associated with one product (Featured Homes).   And while it is significant that some money is being shifted out of at the corporate level,  it was viewed as more as an adjustment than a wholesale change in strategy.

Even if it is just an adjustment, I think it is safe to say that Realogy’s new strategy does not bode well for’s negotiating strategy with the other big brokerages.

A tipster let me know the details on the big NRT…

announcement.   It has less to do with listing distribution and more to do with a large reshuffling of resources.

But I’m torn…  Despite the fun of “breaking” rumors, I don’t want to turn this site into the Valleywag of real estate.  (Also, I really like the folks at NRT and don’t want to steal any of their thunder.)   Should I be publishing tips in full or is it enough to just give hints?