I met the guys from softRealty in Atlanta last week and they convinced me the have a pretty good thing going. Their plan is to offer a free IDX solution to agents that is ad supported. (They also offer a $30/month solution that is ad-free).
They’ve got two* one thing working against them:
- My guess is that most agents will stay away from any solution that puts ads on their website
Like most IDX solutions, they’ve built the backend so that it can be framed into other agent sites. I’m not a fan of framed solutions, but the price is right, so it will be interesting to see if they get buzz as they roll out into markets beyond the Atlanta area…
[Update: I notice I get a lot of traffic from folks looking for technology solutions to this post. If you’re one of them, head over to my real estate technology tool shed where I’ve got lots of information that can get you up to speed quickly]