…the name) for the real estate space in a month or so… and early marketing material suggest that one of their big selling points is that they are going to start with tons of users because they’ve bought a list from another real estate site (presumably with tons of users). This has me scratching my head on a number of levels.
Can you really start a social network with people who don’t know they’re in it? Would you be upset if you went to a site and they already had an account set up and knew things about you?
I haven’t followed up with them to find out just what they mean when they say they’ve acquired X number of users, but I’m definitely curious. It’s one thing if they simply bought an email list (spammy but common). It’s another thing, if users get to the site and find a LinkedIn-style profile already built for them.