“Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it.”

I was talking with Jeff about this concept yesterday at lunch and I couldn’t agree more with Bill Leider in this Bloodhound post: What is a brand?

3 responses

  1. […] won’t work as well for someone else. Good online marketing is an extension of who you are (your brand) and requires you to be true to your ideas and […]

  2. Lots more to discuss on this, Dustin.

  3. I look forward to it Jeff!

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