I was somewhat suprised to hear just how bullish…


…some of the ColdwellBanker/NRT executives are on Frontdoor.com when the topic came up at a recent CB event.  But considering the vast, relevant, promotion HGTV could start throwing at the site mixed with the fact that they continue to add listings at a good clip, my initial skepticism has been infected with a bit of his optimism.

However, well-coordinated cross-promotion is going to be key and I don’t see any of it yet on the HGTV website besides a simple “sister site” link in the footer.

HGTV Footer

(and yes, NRT is sending all their listings to FrontDoor.) 


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