Is Facebook evil? I’ve been thinking ab…

Is Facebook evil?

I’ve been thinking about what Chris Messina is saying a bunch lately… and there’s more than a bit of truth to it… although it reminds of the bullet I bit when I started “going mac”. The debate about Facebook having too much control over the internet is nothing new… and only going to get stronger as more and more sites adopt their technology.

So, I guess the real question for someone doing interent marketing becomes are you going to try to go out on your own or use the tools facebook gives us even though there’s an “evil” element to it? Is it worth the extra effort?

In adding the Facebook Recommendation Wi…

In adding the Facebook Recommendation Widget to RCG, I decided to try something a bit different and add it to the footer (along with the social scope plugin widget).

Does it work there? As kind of a “one more thing”…

My hope is that if someone makes it through an article, but doesn’t know what to do next, something in the plugin will catch their eye and keep them clicking articles. Your thoughts?

And you probably should pop over to a RCG article, like this one: Everybody LOVES Bank Fraud to see the recommendation plugin in action.

Facebook Promotion: It’s all about the status updates!

Facebook is rolling out all kinds of changes to Fan pages today… but it wouldn’t surprise me if the MOST interesting change flies under the radar for just a bit.   What is the most interesting change?  The one I’m seeing is that you can now buy an ad for an individual status update!

Here’s the screenshot I get when I click on the “promote” button:

For those of us following changes to Fan Pages, this really shouldn’t be a surprise (I actually mentioned this change when talking about the future of Facebook at a recent Leading RE conference in Vegas)… But here’s why it’s interesting.

When thinking about how to approach Facebook marketing, it’s all about Status Updates!   I got some polite ribbing from the Roost guys at the same conference when I mentioned that agents should just roll their eyes at SEO and/or Tab “solutions” when on Facebook, but I’ll stick by my guns on this one.   Don’t bother with any Facebook unless you’re planning on doing the hard work of generating status updates that will get people to interact.   Anything else on Facebook is just work avoidance.

Why are status updates so important? This has to everything to do with Facebook’s recommendation engine, or as I like to call it, NEO.   Again, I’m gonna stick by my guns on this one as as well and say that going forward networking engine optimization, or optimizing content for the social networking algorithms, is going to become a huge industry similar to SEO today.  So, if you want to get an idea of why these “promoted posts” are such a big deal, it has everything to do with the ability to get more activity on your status updates… even if you have to pay for it!

UPDATE

I went ahead and bought an ad to point to a FB status update and was thrilled to see that by default, FB point ads at the “friends of fans.”

In my early exploration of NEO, I was calling the concept FOF Marketing because the social networks do such a great job helping people reach the “friend of friends, friends of fans and/or friends of followers”, so thought it was a bit catchy… However, I don’t think FOF tells the story behind the concept as well as NEO.

Seems like there’s a constant slew of g…

Seems like there’s a constant slew of great posts about what works (and what doesn’t) on Facebook and Facebook Pages (like this one: 5 Things That Don’t Work on Facebook Pages), but what’s missing is the analysis of “why”…

But the why is just not that hard… at least no harder than the why behind Search Engine Optimization, which is why I’m so intrigued by this concept of Networking Engine Optimization (NEO). And after presenting the idea of NEO to audiences in Atlanta and Portland in the last few days, as well as the numerous conversations whose opinions I respect, I’m more convinced than ever that savvy internet marketing people are already thinking this way, we’re just missing the appropriate language. As things settle down next week, I’m definitely hoping to explore this some more!

But in the meantime, would love your thoughts on how a better understanding of the algorithms being the major social networks (twitter, facebook, etc.) could help us improve the content we create…

Sometimes it’s the little things that c…

Sometimes it’s the little things that count… and one of those little things is that now that I’m using Gist in replace of my feed reader, twitter reader and facebook newsfeed, I no longer need to worry nearly as much about “who” I follow on sites like Twitter… and no need to pay any more penance for unfollowing people.

Now, if someone is too noisy or uninteresting I just set their importance to 1 out of 100! The result being I’m finding myself willing to follow people much more freely because the noise never has to hit my Gist feed…

I added the PuSHPress plugin that’s sup…

I added the PuSHPress plugin that’s suppose to push your new blog posts to sites like Google Reader in real time… and sure enough, I checked Google Reader JUST after publishing my last post, and it was already there!

Sweet! I love it when stuff like that works, even if I never can remember exactly how to say PubSubHubbub…