My last post got me thinking about a poll I asked on Facebook a little while ago… It’s pretty simple (only one question) and while there were a decent number of responses, I’d love to get even more. Here’s the question:
REALTORS: What is your largest source of business?
Do you need a foursquare social media strategy?
Someone landed on my site today with the keywords: [foursquare social media strategy], and it got me thinking… Do I have a foursquare social media strategy?
It’s all the rage to hate on foursquare (at least in the real estate space), but I’ve found the tool to be great for meeting up with folks, especially when I’m on the road. More times than I could count I can directly attribute a great meeting over coffee, lunch, dinner, drinks, etc. because I checked into foursquare at some nearby location. It’s so great at connecting me with others that one of the first things I do when I fly into a new city is to checkin at the airport because I can pretty much guarantee I will get one or two follow up messages (almost always texts for some reason), from locals asking when we can meet up.
FourSquare is actually a little bit *too* effective. If I’ve got a deadline on a project, I have to make sure *not* to check in to a place to make sure I get work done.
Does this mean I have a foursquare social media strategy? I wouldn’t call it a strategy as much as common sense. If I’m in the mood to connect with people, I checkin… If not, I don’t.
But more importantly, do you need a foursquare social media strategy?
It depends. Do you enjoy meeting up with other people? Are you the type of business person who could generate more deals if you could just get in front of more people? I know I am… I have a hard time meeting up with someone and *not* walking away with a plan to do business with them. For me, checking in on foursquare means I meet up with more people and meeting up with more people translates directly into more business opportunities. Very few of the business opportunities pan out, but enough of them do that I keep on check’n in!
Marc Davison has been hosting a related conversations (with a completely different take) on his blog where I’ve also been actively commenting.
Anyone who’s been following this blog knows I’ve been playing pretty heavily with Facebook Pages as a marketing tool and think the tools have already surprised Twitter as a micro-blogging tool in terms of functionality (and in many ways, even utility).
This morning, I noticed that Facebook has now taken it one step further. In the area that used to be reserved for making “friend” recommendations, they’ve now started including profile Pages!
This rocks and I’m sure will make it even easy for people to gain traction on their profile page. And if you want to join my page as the community I’ve created explores how to use social media and Facebook Pages to generate business, then head over and become a fan!
By the way, I really want to thank the 200+ people who have become fans over the past few weeks. It’s been fun to watch as more people join because the conversations have obviously improved. It seems like almost every micro-blog post, video, link, etc. is generating a conversation, which just rocks from my point of view!
Early today I was having a conversation with Eric Bryn on twitter when he said:
which was all the impetuous I needed to finally get around to publishing my very own online marketing bookstore here on 4realz. This is something I’ve been thinking about doing ever since I built a similar (Amazon-powered) bookstore for a client, but just never took the time to do for myself.
So far, I have three categories of books:
- Online Marketing
- Starting Your Business
and only two books in each category. My idea is to limit the books under each category so as to make it a “best” of breed books…
Nonetheless, I like the idea of adding a few more books to each of the categories and potentially even another category of two, so if you have a book that should be included because it’s been particularly inspiring to you, definitely let me know!
Earlier today I got my hands on a survey that the Institute of Luxury Home Marketing (ILHM) did of their members around how they are using social networks.
One of the reasons I really like this survey is that the number of emails and calls I get from luxury agents and brokerages has ramped up lately, and yet, I haven’t had a great source of data to at least anchor the conversation in terms of social media presence within the luxury market. This survey will definitely help me jump-start many of those conversations.
ILHM asked their members questions like:
- Which social networking websites do you use?
- If you had to choose just one social networking site for the member networking group, which would it be?
- Have you ever given or received a referral, or generated business via a social network?
The answers to these questions and more from the 473 members who responded can be found within their survey results document (PDF), but I’m gonna summarize what I think are some of the more interesting findings:
- LinkedIn (30%) and Facebook (28%) about equally dominate the mind-share of luxury agents
- Over 80% of the agents said they were using social networks
- When asked where ILHM should have a member group, people were equally divided between LinkedIn and Facebook
- 20% of respondents said they had generated business out of social networks
- Non-real estate social networks like Twitter and MySpace didn’t register much interest, while ActiveRain was the only real estate specific site mentioned that had any real traction
- The social networks offered by Zillow and Trulia didn’t even hit the radar on the survey. I’m not sure if this is because agents think of Trulia and Zillow as search sites and the idea of Trulia Voices or Zillow Advice being social networks didn’t occur to them or because the agents surveyed simply aren’t using these services.
I’m a bit surprised to see Facebook register just as high as LinkedIn only because LinkedIn seems like such a natural fit for luxury agents, but with so much buzz around Facebook in the press lately, in retrospect I shouldn’t have been surprised.
I’ve been telling agents for a long time now that they should be using LinkedIn to market themselves (that article is over 2 years old already)… and that advice rings even more true in the luxury market where it seems like agents are often extremely concerned with their image. Especially if you have years of experience, then you really have to try to look bad on LinkedIn.
And, by the way, if you’re looking for one more person to connect with on LinkedIn (or better yet recommend!), I’m always looking to connect up with interesting real estate people!
As I write this on a Wednesday night, I can’t help think what a long week it’s been! And yet, the week (and the fun) is just beginning.
Tomorrow morning I leave for NAR…. and it’s not until I hit Orlando that things really heat up.
First major stop:
I’m really excited about this panel! There’s a great group of people assembled with very different styles of blogging and I’m really looking forward to peppering them with questions. The one warning I’ve given to the panelists is that I expect this to be an extremely fast moving panel and I’ve prepared a ton of questions that will let us get through a ton of information out of this crew! I’ve prepared the panelists that we’re going to move fast and I expect to get through a lot If you’re going to NAR, this is one of two can’t miss events! 😉
By the way, you might remember way, way back in the beginning of February when I first reached out via twitter to start assembling the panel. It may be almost a year later, but that only makes it all the better to watch this panel come so close to fruition!
2nd Major Stop:
I don’t want to set expectation too high, but this is not going to be just another presentation… This is going to be an event. We’re going to have a lot of fun and have plans to involve people from all over the country!
By the way, this presentation started with a simple blog post from CRT that I picked up and was so lucky to have Jeff and Rudy join me in taking on this adventure. This presentation is going to be fun!
Jeff has tons of details on connecting with others within the social media space @ NAR. Here’s some highlights:
Some great posts about NAR events:
- NARlando Buzz
- Meet Trulia at NAR 2008 Realtors® Conference and Expo
- Where To Find Jeff Turner at NAR2008
- NAR Orlando 2008 – what not to miss
- Here’s the Thing – We All Want Credibility
And on the off chance you want to meet up with me in orlando, the best way to reach out is to connect with me on twitter! Can’t wait for the fun to begin!
Innovation can be rough: “People talk about having to ‘eat your children’ but those people clearly have no children of their own”