Do you need a foursquare social media strategy?
Someone landed on my site today with the keywords: [foursquare social media strategy], and it got me thinking… Do I have a foursquare social media strategy?
It’s all the rage to hate on foursquare (at least in the real estate space), but I’ve found the tool to be great for meeting up with folks, especially when I’m on the road. More times than I could count I can directly attribute a great meeting over coffee, lunch, dinner, drinks, etc. because I checked into foursquare at some nearby location. It’s so great at connecting me with others that one of the first things I do when I fly into a new city is to checkin at the airport because I can pretty much guarantee I will get one or two follow up messages (almost always texts for some reason), from locals asking when we can meet up.
FourSquare is actually a little bit *too* effective. If I’ve got a deadline on a project, I have to make sure *not* to check in to a place to make sure I get work done.
Does this mean I have a foursquare social media strategy? I wouldn’t call it a strategy as much as common sense. If I’m in the mood to connect with people, I checkin… If not, I don’t.
But more importantly, do you need a foursquare social media strategy?
It depends. Do you enjoy meeting up with other people? Are you the type of business person who could generate more deals if you could just get in front of more people? I know I am… I have a hard time meeting up with someone and *not* walking away with a plan to do business with them. For me, checking in on foursquare means I meet up with more people and meeting up with more people translates directly into more business opportunities. Very few of the business opportunities pan out, but enough of them do that I keep on check’n in!
Marc Davison has been hosting a related conversations (with a completely different take) on his blog where I’ve also been actively commenting.