“Google says it looks at more than 100 pieces of data to determine a site’s ranking. But…

links are where it’s at.”

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Dustin Luther

Current lead up the team managing Brand and Influencer Engagement programs for Dun & Bradstreet. You can find me on Twitter (@tyr) or LinkedIn (DustinLuther)

4 thoughts on ““Google says it looks at more than 100 pieces of data to determine a site’s ranking. But…”

  1. It’s hard not to like Matt Cutts (pertianing to the linked article) he knows how to limit the things to say. I think that’s smart his five steps may sound simple but that alone can be overwhelming for people starting out with SEO.

  2. Reno: No doubt keeping it simple is key. That’s why I love that Matt can be quoted as saying “linking is where it is at”. And if ranking well in Google is your goal, then having an strategy to build quality inbound links is key.

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