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  1. While HouseValues is not the only company in the real estate industry that is being hit with the market downturn, the company is in a good financial position to weather the storm better than most.

    The layoffs reflect a smaller subscriber base and saving about $5M a year.

    The recent $10M acquisition of http://www.realtygenerator.com/
    with broker accepted features like Client IDX Website & Ad Management; Realtor CRM (Customer Relationship Manager) and a Broker Monitoring System
    along with the VC type investment into Active Rain suggest HouseValues is using it’s $70M in cash reserves to re-gigger its business model.

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