Half of women surveyed say blogs…

influence their purchase decisions.

7 responses to “Half of women surveyed say blogs…”

  1. I would have been surprised if a survey said that 50% of women (or men) knew what a blog was, let alone attribute it as something that influenced their purchasing decision.

    In re-reading the article, I just realized they don’t say how they collected their data. I just assumed it was a random sampling of women. Maybe the Blogher group simple sampled their userbase or something, in which case, the numbers would clearly be misleading as presented.

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