…influence their purchase decisions.
Interesting article. It would be nice to know if the same holds true for men.
What do you think, Dustin?
I would have been surprised if a survey said that 50% of women (or men) knew what a blog was, let alone attribute it as something that influenced their purchasing decision.
In re-reading the article, I just realized they don’t say how they collected their data. I just assumed it was a random sampling of women. Maybe the Blogher group simple sampled their userbase or something, in which case, the numbers would clearly be misleading as presented.
[…] h/t 4Realz.net. […]
article gives off a sense of a small self-serving sampling. Do this at a Supermarket and the numbers will be much lower.
One woman influences all my purchasing decisions- my wife.
So the relevant question becomes: how much do blogs influence her purchasing decisions??? 🙂
She does not read them!