“In fact some lawyers would rather see their name…

…at the top of search results or on the back of a phone book than have a reputation as a trusted and reliable authority in a niche area of the law.”

Notorious Rob has some interesting insight around how to use social media

The first step in identity management is just knowing what people are saying about you, which is why…

…I subscribe to more than a few Google Alerts.  These ping me (via email) any time my name or blogs are mentioned on the web.

My only complaint is that I wish Google offered to give up their “comprehensive” alert as an RSS feed, but for the time being they don’t, so I’m stuck using email for this particular application.

By the way, the nice part about their comprehensive alert is that it not only includes news and or blog results (which ARE available via RSS), but other google searches such as when your name appears in message boards, blog comments and more generic websites.

(in response to Ines question!)

My first real internet spat was when…

…I convinced Anna to hit publish on this article about Redfin.

I’m reminded of this today because Marlow just picked up on the fact that the founder of Redfin just started a new site with information/resources for people with mental health problemsMindSite.

The connection between these stories is that despite the fact that David Eraker left Redfin two years ago, that original spat is still the #1 result on a Google search on his name. I would feel guilty over that fact (I’ve met him a few times and he’s not a bad guy), but the reality is that unless we’re active using the internet to build up our own brand online, there’s always a danger that other people will define our brand for us.