Journal of Interests

Tag: PR

  • Now Open! The 4realz Bookstore

    Early today I was having a conversation with Eric Bryn on twitter when he said: “have you read Guy Kawasaki’s book Art of the Start’?“ which was all the impetuous I needed to finally get around to publishing my very own online marketing bookstore here on 4realz. This is something I’ve been thinking about doing […]

  • Introducing the 4realz Hotlist

    I’ve had this idea for a long time about how cool it would be to open up a blog to the general public with only minimal moderation to keep out spam, but I could never put all the pieces together until the wonderful folks at WordPress created a twitter-like theme called Prologue. It was at […]

  • Reputation management for RE Professionals keeps turning up with…

    …Dave Platter seeding an interesting question about how it could/should be done for the benefit of agents.

  • Anyone else thing that Obama’s more effective use…

    …of social media is probably because he is simply more in touch with the technology?  For example, my guess is that he was probably answering his own emails just a few years ago while Clinton has probably always had other people filter and respond to emails for her…

  • The cloud hanging over Move…

    …just got a little darker: Homestore CEO’s fraud conviction overturned. Investors can’t appreciate the prospects of a new trial.

  • 45 Things I Learned at RE Connect

    (some names left anonymous to protect the innocent) There’s a hell of a lot of VC money floating around this industry. I was surprised at how many people there were with lots of VC funding. Joel seemed to notice the same thing: “a whole new crop of real estate search sites that are going to […]

  • InternetCrusade and RISMedia partner to?

    The way I read the press release, RISMedia has adopted InternetCrusade’s RealTown blog platform as their social networking interface. I think this is something akin to an official endorsement, but there could also be an understanding that RISMedia will integrate the RealTown’s community content on their site. However, I didn’t see any details suggesting what […]

  • Media management is tough stuff and…

    … I totally feel for Alex.  Getting called up by a journalist can be a rush and cause even the most savvy people to say things they regret (especially if they talk too long). My take is that people are pretty forgiving of the occasional slip of the tongue and that journalists will continue to […]

  • In all the press around Frontdoor.com…

    …I found it interesting that many news stories compared Frontdoor.com to Zillow, and not one compared them to Realtor.com.  Has Zillow really captured that much of the mindshare of journalists?

  • Redfin Blog Drives 9% of RE.net Traffic

    Like Brian Brady, Jay Thompson, Greg Swann, and others, I’m shocked what people can pass off as science to the media. Just because someone uses statistics, doesn’t make it true… and any study based on the people visiting Redfin.com, or the people who use Redfin’s services, will NEVER be a valid sample for making general […]