But don’t! Greg Vincent asked the seemingly obvious questions as to whether agents should use Facebook Ads to send consumers to their post about a listing or a page on their website featuring the listing. The answer is neither. I’ve been buying Facebook Ads on-and-off for quite a while and have seen no evidence to [...]
..brings out a who’s who of online real estate companies. Don’t miss out on the comments!
One of the websites I mentioned at the Inman presentation a few weeks ago was listing number. One of the most interesting elements of the site is just how trivial it can make tracking ROI of an agents marketing spend… and along those lines, the folks behind Listing Number just published their first set of [...]
… CribQ’s rental search with their own data.
“Over two days in June, we searched each site for three-bedroom, single-family homes on the market in Santa Monica.” The results: Zillow: 168 homes* HomeGain: 142, 48 homes (depending on day) ZipRealty: 126 homes Yahoo Real Estate: 107 homes Realtor.com: 103 homes MSN Real Estate: 103 homes RE/Max: 91 homes Trulia: 77 homes Coldwell Banker: [...]
…Real Estate Shows. It’s a tool that automatically turns a Real Estate Shows virtual tour into a video format that can be widely distributed on the internet. Jeff gave me the low-down on this project a little bit ago, and he convinced me that this was not an easy task to do right… But that [...]
The great folks at Inman News have asked me to put together a 15 minute presentation at SF Connect this year… and I’m downright excited about it. The title of my presentation: 50 Technologies To Help You Survive the Downturn. I’ve got some huge shoes to fill in that both Jamie Glenn of Trulia [...]
…effectively marginalizing Microsoft’s classified service.
…didn’t even notice: Introducing: Realtor.com Home Values Apparently, Realtor.com launched their answer to Zillow recently without much fanfare! The first thing to note is that the new tool mixes estimates for home values along side listings from the Realtor.com database. This would have been unthinkable just a few years ago, but even with an announcement [...]