…you can be pretty sure they are trying to sell you a website product and they are hoping to play off of your inexperience.
Let’s take Rain City Guide for example… Mary McKnight gives 8 steps to guarantee first page placement in Google. I’ve done EVERY one of these things (and more) on Rain City Guide and yet front page placement still eludes RCG on the most obvious and critical search term: [seattle real estate]
- Use keywords in link text.
- Check. EVERY page on RCG links back to the main page with the text “Seattle Real Estate” in two paces (header tabs and footer)
- Use keywords in your title tag
- Use keywords in your heading tags (H1, H2, and H3)
- Check. Many, many posts have been written with titles (H2) that include the keywords “Seattle”, “real estate”, and even “Seattle real estate”
- Monitor and work to increase your PageRank on both your homepage and internal pages
- Check. I’ve been monitoring and improving PageRank for almost three year
- Be sure that each page contains more than 200 words of relevant, indexable content
- Update your real estate blog content at least 3-5 times per week
- Actively seek new links to your site from other related websites but do not build backlinks too fast
- Wait until your domain name ages
- Check. RCG is one of the oldest real estate blogs around. If the solution means waiting more than 3 years, then is not really a solution at all.
I honestly have nothing against Mary’s advice… It’s all good stuff. I just don’t believe that you will guarantee yourself first page placement by following it.