“I’ve been enamored with Zillow since its launch nearly two years ago. At the time, it was an edgy though admittedly imperfect Web-based application for finding what your home was worth. It didn’t seem like much, but it was a model so refreshing in the real estate industry that it dealt uppercuts to stodgy models like HouseValues (Nasdaq: SOLD).
“Zillow was the brainchild of Expedia‘s (Nasdaq: EXPE) founder, so it’s really just a matter of time before the company follows suit and goes public. Even with dot-com realty plays like HouseValues and Realtor.com parent Move (Nadsaq: MOVE) trading in the mid-single digits, Zillow has enough Teflon to make it as an IPO. Its ad-supported model is appealing to customers, advertisers, and even a growing fleet of partners that now includes a consortium of local newspapers.”