…I would concur that realtor.com might dominate real estate search in 2008. But dominate is WAY too strong of a word because no one dominates real estate search today.
To dominate a market, I’d think you’d have to have something approaching at least 50% market share… Let’s use eBay as an example (the numbers are a bit dated, but make a valid point)… Of the 68.4M unique users that visited auction sites in Feb ’06, 66.6M of those users visited eBay. That means eBay capture over 97% of the market! That’s dominance!
With under 10% of online real estate traffic, there is considerable upside for realtor.com in it’s quest to dominate the market.