A few months ago, my team was asked to capture HD video and live-stream the entire day for an “Access to Capital” event in Downtown LA. Theoretically, my team could have tried to take this on, but we were super busy with the event and didn’t have the experience to do it right.
I reached out to some video folks who reached out to some folks who connected me up with the Livestream team. I have been using the Livestream for a long time to host our live video streams, but didn’t know they had the ability to handle the production side of things.
Anyway, they rocked the boat. While they’re may be cheaper options out there, I’ve never dealt with a live-streaming team that was so professional and on top of all the details. When they asked, I was more than happy to throw a positive testimonial their way… which a friend just pointed out to me in an email is now live on their site: Livestream Plans.
If you’re curious to see the quality level they we got from the Livestream production team, we chopped up the video to highlight the various panels from the day and posted them here: Want Funding? Let The Experts Guide You!
As I prepare for this Thursday’s event with Brian Tracy (How to Overcome Professional Obstacles and Grow your Business), I’ve been thinking (and documenting) the different pieces that go into creating a successful interactive video event… and thought it might be interesting to share some marketing and production tips that go into making a successful event. .
Of course, getting people to show up for an event is not as easy as you might think, even for free events with great guests. So what have we been doing that works?
With each event, we always look for our strengths. Does the guests bring a natural audience? Is it something that would appeal to the DandB email database? Is this something we can get people excited about through social outreach and/or social ads? Is there anything unique we can bring to the marketing?
For example, for this upcoming event, Brain Tracy recorded an intro video. Because he has a great studio at his offices, this was a no-brainer for his team to create and I think makes a great case for joining us:
This was a great “extra” piece of marketing we did for this last event and something I know we’ll do more of in the future! Of course, developing the marketing/promotion plan is not all that hard… It’s all about executing to get people to show up and that’s something that should never be discounted!
The production behind these events isn’t trivial either… especially as our events have grown we’ve increased the quality of each event as we’ve progressed. While early events were recorded over Skype, our last round have all been done in studios… most done with multiple cameras, teleprompters, green screens and often streamed on location!
The real trick with the production of a live-streaming event is to test, test and test some more. Test (and retest) the upload speed of the internet connection. If you’re running multiple cameras, test that your “hub” can handle it during event settings. If there’s natural lighting involved, make sure to test the lighting at the time when you’ll be streaming. If you’re in running a green screen, test what everyone is going to be wearing. During a live event, you can’t always know what’s going to go wrong, but at least you can minimize the chances of technical problems if you test, test and test some more!
While running a live video event isn’t trivial, it also isn’t nearly as complex as you might expect. I’ve got some great software (Wirecast) that runs on my Macbook Pro and can create quality video shots (including shots from multiple cameras, screen grabs and more) and push them directly to our streaming service providers (some popular ones are LiveStream, uStream and Justin.tv). Throw in a tool like Facebook’s Live Stream that lets people chat in real time while watching the video and you’ve got yourself a very compelling set up!
The best part of these events really is the interaction with prominent educators, thought leaders and business executives. It’s always fun to see where the audience is going to take a conversation!
Hope that gives just a taste of some of the marketing and production work that goes into creating our events. If you haven’t seen one of our live events, then definitely sign up to attend our next event with Brian Tracy. He’s a great speaker and we’ll be running it out of his studios near San Diego, so there’s sure to be tons of great value (and did I mention it’s free?)…
I had a great time on stage yesterday with Jeff Turner, Gahlord Dewald and Wendy Forsythe talking internet marketing, building online influence, tracking and measuring results and the real value of conversations.
Also got a chance to hear some very inspiring speakers… I had never heard Tom Ferry speak, so that was a real treat… And the final keynote speaker, Keith Ferrazzi, gave an incredible talk on steps to improving business relationships. (Did I mentioned I also got to hang with so many cool people like Andy Kaufman and Herman of Hermanity! AND that my grandma came out to watch one of my presentations! Again, so much fun!)
My involvement was to give two presentations. The first on Building Online Influence and the second on 10 Things You didn’t Know You Could do with Your Smartphone. Both were a lot of fun to give and since I promised the audience I’d share linkes to each of the apps I mentioned in the latter presentation, I thought I’d share them in this post. Enjoy!
1. Take voice notes while driving
2. Scan text out of photos
3. Find your parked car
4. Use group chat to keep up with your team
Even better than the slideshare presentations, NAR just published the video recording of my Getting Started with WordPress presentation. If you’re interested in learning about why and how to get involved in using WordPress for your business website, I did my best to explain here:
It’s been a busy few weeks since returning from New Orleans and I’m just now getting around to posting my presentations on Slideshare.
I was pleasantly surprised at the interest in my talk on social media optimization… It was one of my simpler presentations as I focused on only two concepts:
The second presentation was the opening session for the Real Estate WordPress Camp that I helped organize with NAR… and what a great event that turned out to be. Some great speakers and I heard nothing but great feedback from the audience. My presentation for this event was really just meant to describe how professionals can use WordPress as their online marketing hub… and in particular how it can fit into the various elements of an agent’s business cycle. Here it is:
I’ve been working with the NAR team to put together a WordPress event at NARdiGras, and couldn’t be more excited that we’re ready to start announcing details!
In a nutshell, we’ve broken the half-day event into two tracks — one for beginners and one for more advanced WordPress users — and the folks we’ve agreed to present are some of the most knowledgeable WordPress people in real estate. All the sessions will be be on the morning of Monday, November 8th.
The idea is that if you’re relatively new to WordPress (and even if you don’t have a wordpress site yet!), you should be able to leave the first track with enough knowledge to feel comfortable setting up a site and have an idea for what a successful website marketing strategy would look like.
For those who are comfortable blogging, Todd Carpenter is going to be hosting the Maximizing WordPress track. With Kelley, Steve and Gahlord as presenters, you’re sure to get tons of tools and strategies to take your online marketing to the next level.
I couldn’t be more excited to be heading to New Orleans again and look forward to seeing you there!
I know I’m a bit biased because the Inman team has been good to me, but I really love the Real Estate Connect events. So much fun! And a day after hosting the WordPress Workshop I’m just now coming down off the high.
Here’s a few of the photos I took of the session! So much fun!
The entire workshop was recorded and I’m pretty sure will be available to Inman News subscribers in the near future… Such an awesome group of presenters. Thanks to all!
Here was the workshop schedule along with links to learn more about the various speakers:
8:30am – 9:10 am Waaaaay Beyond the Blog:
Kickass Theme Development
Chris Pearson, Founder, Pearsonified & DIYThemes.com, @pearsonified.
And it all couldn’t have happened without Linsey Planeta putting a ridiculous amount of time and passion into the day. She rocks!
One of the things I most enjoyed about helping to organize BuzzRE was organizing the presentations… I had every speaker email me their presentation in advance so I could fit them into one solid presentation that didn’t feel like it was jumping around too much. I’m pretty darn proud of the final product and super-happy to share it with you via slideshare.
What a great day! It really is awesome to see so many folks get excited about implementing advanced strategies and websites. If you’re looking for inspiration, check out this page of advanced real estate websites.
Are you breaking the rules with WordPress in real estate? I wanna know!
The good folks at Inman News have asked me to moderate the WordPress Summit at Real Estate Connect this summer and I couldn’t be more excited!
While we haven’t tried to confirm any speakers yet (that’s where I want your help), I’m positive the lineup is going to be awesome. We’re going to be covering themes, plugins, strategy, advanced installs, listings, and the future of WordPress!
The idea of a half-day at Real Estate Connect dedicated to WordPress is simply awesome. I love WordPress and have been using it since the very birth of Rain City Guide (over 5 years ago!). Over the years I’ve been a part of too many WordPress blogs than I could count… And unlike a lot of software I was using in 2005, WordPress has continued to improve with each iteration! Especially now that website vendors are building in advanced IDX and CRM tools into the platform, it’s become a no-brainer option for real estate professionals!
It was so much fun that I started pushing the team to create a similar event in Southern California… and the team not only supported the idea, but everyone seems genuinely excited. Assuming you’re a SoCal agent, then the only details you need to know are that we’re going to have the event on April 29th (9am to noon), it will cost only $20 and you can reserve your spot here: http://buzzreoc.eventbrite.com/
But for those that need more, here’s the catch… I want to improve upon the Portland event! And here’s my four ideas for how we can do that:
Make sure we have even more great speakers!
We’re gonna have 8 formal presentations instead of 4… and a panel of 3 local agents who have successfully incorporated internet marketing in their business
Make sure the presentation part of the day is extremely focused
We’re going to do it all in 2 hours, meaning each speaker will be giving approximately 15 minutes forcing them to focus on the stuff they find most important
We’re going to create one “overall” presentation so that we don’t spend time flipping between laptops/presentations and someone (in this case: me) is in charge of making sure the presentations will have a logical flow
Make sure to include local agents who are actively generating substantial business from their internet marketing activities
So far, one local agent who has been rocking Facebook has agreed to be on the panel and I hope to announce the other two panelists in the next few days!
Make sure the event is memorable!
For this, we’re giving it a fun name: BuzzRE OC and…
We’re going to make sure it’s the most cost-effective educational event for every agent who attends.
So who’s involved?
Here’s the list of speakers as well as the tentative name of their presentations:
I’m convinced we can cover all of these super interesting topics in only 2 hours! This means that we can plan for a solid 45 minute panel conversation with local agnets are doing interesting internet marketing and be able to wrap the whole event up in less than 3 hours! As of right now, I have one panelist confirmed, one who has tentatively agreed and on the hunt for one more. The panelist situation: