To advertise or not to advertise?

Is that really the question? This great pandodaily article by Kirk Cheyfitz about the best ads of 2012 that aren’t really ads, reminded me just how impressed I’ve always been with Red Bull’s marketing machine. One of the defining “TV moments” for me this past year is when I watched the “Red Bull” guy (I should […]

The Benefits of Relentless Networking

Last year, I was asked to give a presentation to CLU students and decided to focus on the idea that they should be relentless in their networking! Often, when preparing for a talk, I “learn” something new or have an insight that sticks with me. For this talk, it was definitely that people looking to […]

Networking Relentlessly

Just posted an article over on Credibility Insights based on a presentation I gave at CLU yesterday where I was actively encouraging the students to network relentlessly. Check it out: New Graduates: Network Relentlessly to Land Your First Job

Getting more value out of your LinkedIn connections…

A few years ago, I wrote a post about how to get more value out of LinkedIn, but I really haven’t given enough love to the site since them…  And I have an idea for how to change that.  Starting this week, I’m going to start writing one recommendation each week. I’m starting this “recommendation” […]

Real Estate WordCamp is Coming to NARdiGras!

I’ve been working with the NAR team to put together a WordPress event at NARdiGras, and couldn’t be more excited that we’re ready to start announcing details! In a nutshell, we’ve broken the half-day event into two tracks — one for beginners and one for more advanced WordPress users — and the folks we’ve agreed […]

BuzzRE: Internet Marketing Education for Realtors

About two months ago, the HomeQuest team put on a real estate educational event in Portland that I thought rock’d…  With four great speakers (Gahlord Dewald, Garron Selliken, David Gibbons and myself) and some help from some local title reps, we brought together a few hundred agents to teach them about how they could improve their […]

Fitting Internet Marketing into an Agent’s Biz Flow

Over the past 6 months, I’ve had numerous (too many to count) conversations with Garron Selliken about tools we could build for HomeQuest clients and/or M Agents…  Rather than just building cool stuff because we *could*, Garron consistently brings almost every conversation about new tools back to an understanding of how the tool is going […]

NEO, or the Study of How to Optimize Content for Social Networks

At a recent conference someone asked: Understanding Facebook’s algorithms similar to understanding how SEO helps explain how Google ranks sites? My response? EXACTLY! And I even give those algorithms a name: NEO

Talking (and talking…) online marketing in real estate

Real estate presentation season is in full swing! After a great event last week with the Leading RE Companies of the world in Las Vegas, I’m off to Chicago later this week to talk about how to make Social Media Work for You, Atlanta next week to talk about how agents can optimize their lead […]