To advertise or not to advertise?

Is that really the question? This great pandodaily article by Kirk Cheyfitz about the best ads of 2012 that aren’t really ads, reminded me just how impressed I’ve always been with Red Bull’s marketing machine. One of the defining “TV moments” for me this past year is when I watched the “Red Bull” guy (I should […]

Now Open! The 4realz Bookstore

Early today I was having a conversation with Eric Bryn on twitter when he said: “have you read Guy Kawasaki’s book Art of the Start’?“ which was all the impetuous I needed to finally get around to publishing my very own online marketing bookstore here on 4realz. This is something I’ve been thinking about doing […]

Maybe I can offer a totally different perspective

Hurricane Fannie Freddie got me thinking about an email that I sent out to a Seattle real estate agent not too long ago.     The agent emailed me to say that she thought Rain City Guide’s negativity was only making the Seattle real estate market worse and that we should provide a more positive outlook. This […]

While Corporate blogs can be…

…great for a variety of reasons, don’t expect to use a corp blog to drive consumer traffic.