Highlights of the Hitwise data for real estate traffic…

Inman just published the latest Hitwise traffic data for the month of January: Yahoo up, MSN down in latest Hitwise real estate site rankings

My commentary:

  • The fact that Hitwise had Move.com bouncing up to #2 last month only only to fall back to #8 the following month says less about Move.com’s traffic and more about the erratic nature of Hitwise data.
  • MSN real estate is dropping like a dead weight (below whitefence???). The homepage of MSN probably accounts for a substantial amount of the traffic to MSN Real Estate, so maybe they just put such a large emphasis on election news this month at the expense of real estate stories.
  • Trulia got bumped out of the Top 10 by HUD. 🙁

Hitwise Top 20 real estate sites

Finally, in reading over the fact that Hitwise is giving stats all the way down to real estate websites ranked beyond #1000, I can’t help but wonder where traffic to my websites stand… As bad as Alexa is, some data is better than no data, so I thought I’d plot out a few sites to give me a better perspective:

Alexa Real Estate Traffic

Here’s what I learned (permalink) about the “Alexa Reach” of some real estate sites:

Armed with the realization that I run two sites that should be included, I can’t help but wonder how I get my sites on the radar of the Hitwise people.  It would probably never amount to much, but I figure that sites like RCG and BHB definitely deserve to be included in this list!

I spent some time on the Hitwise website and I can’t seem to find a way to submit a new site for inclusion in their list.   Does anyone know what it takes to get a site included in their “real estate” data?

(Also, there’s a small chance that sites like BHB and RCG are already on their list, but unless someone with access to the full list wants to check that for me, I’m assuming we’re not.)

Rumor has it that NAR’s Second Century can’t fund…

…starts-ups that feature listings thanks to the non-compete clause with Move.

This begs the question: What benefit will the VC fund actually bring to its members if they can’t help them market their listings?

(On a side note, I REALLY want to thank everyone who has been sending me tips lately… It definitely makes checking my email more fun!)

I’m fascinated by HouseValues investment…

and while I’ll refrain from having an opinion for fear of lawyers (yes… I am lawyer-phobia even if some say this condition doesn’t exist), I’m definitely reading what others are saying:

With a little searching you can find even more stories around the web, but those are the ones with interesting articles and/or comments!

Also, it seems worth noting that my sources were right on this! (see comment #42).   😉

45 Things I Learned at RE Connect

(some names left anonymous to protect the innocent)

  1. There’s a hell of a lot of VC money floating around this industry. I was surprised at how many people there were with lots of VC funding. Joel seemed to notice the same thing: “a whole new crop of real estate search sites that are going to be hitting the market”
  2. Reporter from the REALTOR Magazine was in the audience of our presentation. (thanks to Ines for pointing out the story: NAR is opening their eyes to blogging.)
  3. Zillow dropped their beta tag.
  4. Zillow’s big press release (picked up by many others) was a case of “make-news”. I’d be worried for their business if they weren’t making the improvements they announced (adding more listings, improving the quality of Zestimates, dropping beta, etc.). Joel doesn’t write much about of the improvements, while Greg quotes it extensively and seems to gush about their RETS announcement, which even the Zillow team pulls back from in the comments.
  5. Trulia was profitable for at least one month last year expects to be profitable at some point this year.
  6. According to comScore, Trulia had more traffic than Zillow in December! (Congrats Mike on the awesome prediction)
  7. comScrore and Hitwise are measuring traffic on two different internets. (Hitwise shows Trulia with 1.45% of category traffic and Zillow with 2.28%).
  8. Also interesting from the Hitwise report is that Move.com moved from #2 to #5, while RE/Max moved from #2 to #5. That’s big enough news where I would have expected to see a Press Release. Realtor.com at #1 and Move.com at #2 is huge for Move, Inc., even if it is only for December. (Oddly, I’m getting all the Hitwise numbers for December from an Inman Blog article on my feedreader. The actually article was removed from their site for some reason, so maybe the numbers are butchered!)
  9. Vast.com acquired Adaptive Real Estate Services (ARES). (That answers one question, although it does not give me any confidence that Vast.com has thought out their listing content acquisition strategy)
  10. Lots of neighborhood projects coming out. Here’s my (unsolicited) advice to anyone looking to build a successful social network in this space. If you really want consumer adoption, you’ve got to have a clear answer to this question: “What’s the consumer benefit?” So, so, so many of the “social networks” I saw this week were focused around real estate professionals. ActiveRain was an anomaly. Be able to explain your consumer proposition clearly, or don’t expect success.
  11. With that said, VillageMaker from RealProSystems will likely be a success… in that agents will the product, not in the sense that consumers will use it. This is the ultimate social network with the real estate professional at the center of the transaction in that a real estate agents must invite consumers to this platform. Sounds great, except it won’t work for all but a few agents.
  12. I am now the owner of “all the marbles”.
  13. Google staff really don’t like it when you take pictures inside their offices. Don’t be evil (Jay noticed this too!)
  14. Saul Kline is still the same great guy even after becoming CEO of Point2. (Frances has photos). His stated approach for moving Point2 forward is sound, although I’ll let him explain that approach when he’s ready.
  15. Lots of start-ups are twisting and turning to think how they an make their products more REALTOR friendly in the hopes of catching some Second Century funding! Mark Lesswing is a popular man at these conferences.
  16. I was surprised how many tech start ups get funding with only the roughest plans to get listings. Teresa gets that this is a mistake!
  17. Trulia launched their Publisher Platform. Robbie loves this! I can’t tell what Joel thinks… and Greg pans the service. I don’t follow Greg’s logic that it weakens overall traffic to Trulia… Mainly because nobody in the online real estate space has enough market penetration to think there are a finite number of users for their services. Trulia needs more listings. If this helps convince more brokers that they need to send their feeds to Trulia, then it is a good move. (Joel has an example of what the branded service looks like on FOREM)
  18. I really liked one startup and can’t wait until they launch in a little bit because I want to see how they market themselves. The product is an (solid) incremental improvement on search, but I don’t think it is enough of an improvement to go viral on its own.
  19. The beer for bloggers event is a great way to start off a conference. (photos on the Zillowblog and Sellsius).
  20. Teresa has some great photos from the week, including this action shot of me. Dito for Jeff.
  21. The WellcomeMat boys are quite the fun crowd. I really want to see them succeed because the technology is top-notch. Next step for them is figuring out a way so that their users don’t have to do their own marketing. If uploaded listing videos were getting hundreds (or even dozens), I think they’d be well on-their-way to being a a must-have product for most agents.
  22. I’m more bullish after RE Connect on Altos Research.
  23. Drew found a way to work at RE Connect. I’m not sure how he pulled it off.
  24. Professor Nouriel Roubini didn’t show up to RE Connect with the idea of making a lot of friends. He was consistently vocal in his belief that the downside to this market is going to be HUGE. He made Noah look like a moderate! (Here’s the video!)
  25. While I didn’t plan to go to many of the sessions, I surprised myself by going to only one session (see previous comment).
  26. I LOVE NYC.
  27. While I enjoy writing the occasional update, I’m simply not a good twitterer. On the other hand, Daniel is the twitter man.
  28. Apparently, there is a $15B dollar opportunity in the online real estate space since I heard multiple people throw that number around.
  29. Rumor has it that Cyberhomes is going to spend a LOT of money on advertising this year in order to reach out to consumers. This is a change from my take on their original approach in that they were going to focus on reaching out to agents by offering them a “white-label Zillow”. I like Marty Frame a lot, but I don’t think ads will do the trick. I hope they have one-more thing up their sleeve.
  30. Kris Berg is always lovely. Offline or online, she is one of my favorite people in the RE.net.
  31. Jay Thompson is another one that I found to be just as great in person. Networking with people like him is the reason to travel to NYC.
  32. The business mind of Damen Pace doesn’t stop moving.
  33. Rudy has some mad video editing skills.
  34. Daniel is the video man! It’s obvious he loves this stuff.
  35. As one would expect, Lockhart is quickly growing his team at Curbed and it was a lot of fun to meet them at the NYT party. From what I saw, Lockhart tried to dampen expansion rumors. He would only talk about Chicago at this point.
  36. BofA bought Countrywide. Lots of commentary on Jillayne’s post on RCG and Brian Brady’s post on Bloodhound.
  37. Redfin’s PR about returning $10M to consumers didn’t do much for me. I’ll be more interested to find out when they start making business model changes in order to get profitable.
  38. People have begun calling Rain City Guide “Ardell’s Blog” behind my back! LOL!
  39. Inman will soon be launching a new website with new features and a new design.
  40. Up Yours! Video TV war! Intothebox.tv rips on BrokerIPtv.com (around second 40). Not to take sides, but I was interviewed by the BrokeIPtv team at RE connect, and will be interested to see what comes out of that. On the other side, Rachel of Intothebox is oddly interesting… In watching, I just keep waiting for something to fall or break.
  41. I could never repeat linkation too many times. I keep repeating myself and people continue to act like it is new information. Please tell me if and when I need to stop with the linkation bit. 🙂
  42. ActiveRain introduced a few new people from their team. Rumor was that they have some funding that they will announce soon.
  43. Brendan King and other ex-Point2 folks were passing out business cards with the company name VendAsta. My guess is that the name is only temporary.
  44. Greg Tracy has branched out the BlueRoof brand to start doing consulting and website building for other real estate professionals. He “gets it”, so I can only imagine further success ahead.
  45. I really do enjoy just about everyone in the RE.net and real estate tech communities. 2008 is going to be fun!

Phew! Now I think I’m caught up so that I can get back to regular updates!

Some bold predictions from Mike…

I’ll be bold myself and summarize, but definitely check out Mike’s post for the details on his 2008 predictions:

  1. Zillow does not go IPO
  2. Barton drops CEO title at Zillow
  3. 5 VPs leave Zillow
  4. Redfin gives premium, full-price option
  5. Trulia gets more traffic than Zillow

A big focus on Zillow and not a bad prediction in the bunch.  Nonetheless, here’s my opinions on Mike’s predictions:

  1. Completely agree.   The only way I change my mind is if the mortgage product makes a HUGE splash early in the year (i.e. pre- RE Connect in NYC).  Zillow becomes a LOT more valuable if they can launch one more thing that captures public attention along the lines of Zestimates, and I think, but clearly don’t know, that Barton would feel like he was selling early investors short if he didn’t wait until Zillow did one more big thing (Smart Search clearly does not count).
  2. Disagree. Rich has to do one more big thing before he steps back from Zillow.  He won’t do it pre-IPO.
  3. Disagree. I don’t see this happening.   Again, it’d be like conceding defeat.   Too much money on the line for that.
  4. Disagree. I don’t see this one happening.   Redfin already started going down that path of premium services with the ability for buyers to pay for tours by the hour, but I don’t think Glenn can spin a 6% commission into TV appearances. I expect them to focus on innovative PR initiatives, since that is much closer to the their DNA.
  5. Definitely.  Although that means we’ll probably see even more of David G telling us Zillow’s internal logs show double the traffic.   (Good news if Zillow goes IPO: As Move was a publicly-traded company, I was told never to discuss internal logs…  Although I never found out why, I always assumed this was because there was a fear we’d have to open the logs to investors if we started talking about them.)

It appears Lorna has continued to dip into her…

…eBay contacts to hire another interesting Silicon Valley exec at Move.

All the information is on Move’s site, but I’m not aware that anyone in the RE.net has put the pieces together in terms of the changes happening at Move. Here are the hires that Move has done PR around since Lorna came on board last Spring:

I’ve worked with a few of these people and have been consistently impressed. These are top-notch people with years of internet experience that Move is recruiting.

By the way, prior to taking on the position as President at Move, Lorna had senior executive positions at both Yahoo and eBay:

“Borenstein has held a number of executive positions at Yahoo! including vice president, product for Yahoo!’s strategy on youth and education, global vice president and general manager of Yahoo! Personals and vice president, marketing of Yahoo! Search & Marketplace Group, where she was responsible for leading all marketing strategy and initiatives for this multi-billion dollar business.” …

“Prior to joining Yahoo!, Borenstein served as vice president and general manager for eBay, the largest online trading community. Borenstein was initially hired by eBay to launch its Canadian business, where she was responsible for overall strategy and operations, company business development, sales and marketing, branding, merchandising, product and public relations and community interaction.”