Digital Strategy for the Small Business Community
When Facebook first launched the “subscription” feature, there was talk of letting people convert their page fans into profile subscribers, but it now appears that this feature is not on their radar. Has anyone had any luck converting fans to subscribers? By way of background, early on in the the life of facebook pages, [...]
Apparently, even the former marketing director at Facebook (and sister of Mark Zuckerberg) gets blindsided by Facebook’s privacy settings from time to time. Update: My favorite take on this story yet: Yes, Randi Zuckerberg, Please Lecture Us About `Human Decency’ and if you’re curious about the details of Facebook privacy settings, Marketingland has a nice write up [...]
I may have been a bad blogger here at 4realz over the past few months, but have been working away on some projects with the Dun & Bradstreet Credibility team that are just now coming to fruition… and so I thought I’d share some of what’s been keeping me so busy. While working with [...]
In adding the Facebook Recommendation Widget to RCG, I decided to try something a bit different and add it to the footer (along with the social scope plugin widget). Does it work there? As kind of a “one more thing”… My hope is that if someone makes it through an article, but doesn’t know what [...]
Yesterday, Jeff let me know how Facebook launched the “like” button yesterday and a bunch of other social plugins, and it’s been a non-stop conversation around the M Realty office this morning. The default “like” button didn’t work so well within my P2 theme, but I was able to get the recommendation plugin working with [...]
I read a quote yesterday from Facebook’s COO that’s stuck with me because it’s so darn relevant to real estate marketing, but totally unintentionally. According to the story, Sheryl Sandberg (FB’s COO) drew a funnel and described how Google does a great job delivering customers at the “point of sale” but that point-of-sale ad spend [...]
But don’t! Greg Vincent asked the seemingly obvious questions as to whether agents should use Facebook Ads to send consumers to their post about a listing or a page on their website featuring the listing. The answer is neither. I’ve been buying Facebook Ads on-and-off for quite a while and have seen no evidence to [...]
After writing my last post on why I think the ability to promote posts on Facebook is going to be huge, I realized I didn’t capture the “why” very well… We already know that Facebook recently passed google.com in terms of raw traffic, and yet the industry around turning that traffic into real business is [...]
