I read about the tracking of feed views…

…that WP.com is automatically doing of my posts the other day, but didn’t play with the new feature right away. My loss. This is great stuff.

For any posts, I can now see how many times the article is read in a feed reader in addition to how many times is is read on this site. Interestingly, it appears that any given blog post on 4realz gets between 100 and 200 views from feed readers.

What does this mean for 4realz traffic?

On a recent article about Altos Research, you can see that almost all the traffic came from “syndicated views” or feed readers.

Altos Research article stats

Whereas on my recent post about Zillow’s auction patent, most of the traffic came from links from other blogs, so this chart looks very different:

Zillow auction patent article stats

This is good stuff and I’ll be fascinated to see how the syndicated views change over time.

Speaking of Altos Research…

Mike mentioned a while back that he is speaking at O’Reilly’s Money:Tech conference, but he didn’t toot his own horn to let us all know he hit Tim’s Radar a few days ago.

Altos Research is one of the few start-ups in the online real estate space that genuinely excites me.  It’s only a matter of time before someone offers Mike a boatload of money for his company.

Redfin Blog Drives 9% of RE.net Traffic

4realz-referral traffic

Like Brian Brady, Jay Thompson, Greg Swann, and others, I’m shocked what people can pass off as science to the media. Just because someone uses statistics, doesn’t make it true… and any study based on the people visiting Redfin.com, or the people who use Redfin’s services, will NEVER be a valid sample for making general conclusions about the market.

The only valid reason for calling this science is that it makes great PR.

Joel is right-on when he says that Redfin has…

“…mastery of the PR game.”

Great PR is hard because it involves more than just a good product, but a great follow up on the PR message…. something Glenn consistently delivers.    Like him or hate him, I’m sure his appearance on the Today Show tomorrow will be memorable.

Just got off the phone with Mike and it…

looks like he is much farther along than I suspected in realizing the dream of a better housing index!

The idea is that the Real-Time National Housing Report will report on “real-time” market conditions for 20 major metro areas. The interesting angle that Altos Research brings to the table is that their index enhances sales data (most typically used for this type of analysis and lags current market conditions by a few months) by including a listing and pending information.

Here are some insights they were able to gleam from this month’s report (*.pdf):

  • Nationally, the housing market continued to experience the widely-publicized pressure this month but a handful of cities have managed to buck the downward trend. Inventory levels displayed seasonal declines in many markets.
  • Time-on-market continued to increase substantially, indicating that the decline in
    demand continues to outpace inventory reductions.
  • In San Diego, the first effects of the October wildfires became visible in pricing, inventory and time-on-market trends. Prices fell in San Diego by 5.8% during the last three months.
  • Significant price decreases were also observed in Detroit, Los Angeles, San Francisco and Las Vegas.
  • Miami experienced the longest time-on-market spans with an average days-on-market of 137 in November. Minneapolis had the second highest average days-on-market at 125.
  • Three markets maintained price stability this Autumn – New York, Denver, and Dallas – though weakening demand indicators do not bode well for the near term.

If you like data, then definitely check out the report for more details. I think Mike Simonson of Altos Research and Stephen Bedikian of RealIQ are on to something very interesting.