Category: Strategies

  • What does it mean to be influential online?

    What does it mean to be influential online?

    No doubt I’ve got all kinds of theories on how to measure online influence, and even went so far as to outline them a bit in this comment, but for now, I just thought I’d just share my excitement that Sarah Needleman of the Wall Street Journal wrote a great article about one of the […]

  • 10 Things You Didn’t Know You Could Do with Your Smart Phone

    10 Things You Didn’t Know You Could Do with Your Smart Phone

    Just walked out of the first Fusion event put on by the Better Homes and Gardens Real Estate crew… So much fun! I had a great time on stage yesterday with Jeff Turner, Gahlord Dewald and Wendy Forsythe talking internet marketing, building online influence, tracking and measuring results and the real value of conversations. Also […]

  • [updated] NAR Presentations on WordPress and Social Media Optimization

    [updated] NAR Presentations on WordPress and Social Media Optimization

    *** UPDATED *** Even better than the slideshare presentations, NAR just published the video recording of my Getting Started with WordPress presentation. If you’re interested in learning about why and how to get involved in using WordPress for your business website, I did my best to explain here: ********** It’s been a busy few weeks since […]

  • Real Estate WordCamp is Coming to NARdiGras!

    Real Estate WordCamp is Coming to NARdiGras!

    I’ve been working with the NAR team to put together a WordPress event at NARdiGras, and couldn’t be more excited that we’re ready to start announcing details! In a nutshell, we’ve broken the half-day event into two tracks — one for beginners and one for more advanced WordPress users — and the folks we’ve agreed […]

  • REALTORS: You can use promoted posts to showcase your listings!

    But don’t! Greg Vincent asked the seemingly obvious questions as to whether agents should use Facebook Ads to send consumers to their post about a listing or a page on their website featuring the listing. The answer is neither. I’ve been buying Facebook Ads on-and-off for quite a while and have seen no evidence to […]

  • With Promoted Posts, Facebook is Targeting Google’s Adwords

    After writing my last post on why I think the ability to promote posts on Facebook is going to be huge, I realized I didn’t capture the “why” very well…  We already know that Facebook recently passed google.com in terms of raw traffic, and yet the industry around turning that traffic into real business is […]

  • Facebook Promotion: It’s all about the status updates!

    Facebook is rolling out all kinds of changes to Fan pages today… but it wouldn’t surprise me if the MOST interesting change flies under the radar for just a bit.   What is the most interesting change?  The one I’m seeing is that you can now buy an ad for an individual status update! Here’s […]

  • BuzzRE: Internet Marketing Education for Realtors

    About two months ago, the HomeQuest team put on a real estate educational event in Portland that I thought rock’d…  With four great speakers (Gahlord Dewald, Garron Selliken, David Gibbons and myself) and some help from some local title reps, we brought together a few hundred agents to teach them about how they could improve their […]

  • Fitting Internet Marketing into an Agent’s Biz Flow

    Over the past 6 months, I’ve had numerous (too many to count) conversations with Garron Selliken about tools we could build for HomeQuest clients and/or M Agents…  Rather than just building cool stuff because we *could*, Garron consistently brings almost every conversation about new tools back to an understanding of how the tool is going […]

  • NEO, or the Study of How to Optimize Content for Social Networks

    At a recent conference someone asked: Understanding Facebook’s algorithms similar to understanding how SEO helps explain how Google ranks sites? My response? EXACTLY! And I even give those algorithms a name: NEO