[updated] NAR Presentations on WordPress and Social Media Optimization

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Even better than the slideshare presentations, NAR just published the video recording of my Getting Started with WordPress presentation. If you’re interested in learning about why and how to get involved in using WordPress for your business website, I did my best to explain here:

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It’s been a busy few weeks since returning from New Orleans and I’m just now getting around to posting my presentations on Slideshare.

I was pleasantly surprised at the interest in my talk on social media optimization…  It was one of my simpler presentations as I focused on only two concepts:

  1. How you can get more value out of Facebook once you understand Networking Engine Optimization (NEO) and
  2. How you can get value out of tools like Gist by focusing on building and enhancing the relationships that are most important to your business.

Here’s the presentation in full:

The second presentation was the opening session for the Real Estate WordPress Camp that I helped organize with NAR… and what a great event that turned out to be.   Some great speakers and I heard nothing but great feedback from the audience.   My presentation for this event was really just meant to describe how professionals can use WordPress as their online marketing hub… and in particular how it can fit into the various elements of an agent’s business cycle.  Here it is:

Interestingly, in the last few days, I’ve started to nail down more than a few speaking engagements for this upcoming spring. I’m always interested in educating professionals on how to get the most value out of their online marketing, so if you know of someone looking for a speaker, don’t hesitate to reach out!

[by the way, the header image is from Reggie and NikNik’s great presentation during Real Estate WordCamp on Leveraging WordPress Plugins and Themes]

Real Estate WordCamp is Coming to NARdiGras!

I’ve been working with the NAR team to put together a WordPress event at NARdiGras, and couldn’t be more excited that we’re ready to start announcing details!

In a nutshell, we’ve broken the half-day event into two tracks — one for beginners and one for more advanced WordPress users — and the folks we’ve agreed to present are some of the most knowledgeable WordPress people in real estate.  All the sessions will be be on the morning of Monday, November 8th.

Below is a summery of the schedule, although this page on the NARdiGras site will quickly become the definitive source of all session information soon!

Track 1: An Introduction to WordPress

Track 2: Maximizing WordPress

The idea is that if you’re relatively new to WordPress (and even if you don’t have a wordpress site yet!), you should be able to leave the first track with enough knowledge to feel comfortable setting up a site and have an idea for what a successful website marketing strategy would look like.

For those who are comfortable blogging, Todd Carpenter is going to be hosting the Maximizing WordPress track. With Kelley, Steve and Gahlord as presenters, you’re sure to get tons of tools and strategies to take your online marketing to the next level.

I couldn’t be more excited to be heading to New Orleans again and look forward to seeing you there!

A WordPress High at Real Estate Connect!

I know I’m a bit biased because the Inman team has been good to me, but I really love the Real Estate Connect events.  So much fun!  And a day after hosting the WordPress Workshop I’m just now coming down off the high.

Here’s a few of the photos I took of the session!   So much fun!

The entire workshop was recorded and I’m pretty sure will be available to Inman News subscribers in the near future…  Such an awesome group of presenters.  Thanks to all!

Here was the workshop schedule along with links to learn more about the various speakers:

8:30am – 9:10 am
Waaaaay Beyond the Blog:
Kickass Theme Development

Speakers:

  • Chris Pearson, Founder, Pearsonified & DIYThemes.com, @pearsonified.
  • Peter Ricci, Co-Founder, AgentPoint, @peter_ricci

9:15am – 9:40am
Plug Ins You Must Have to Rock a Real Estate Web Site

Presenter:

  • Reggie Nicolay, Director of Social Media for Realtors Property Resource, @ReggieRPR. MyTechOpinion

9:45am – 10:10am
Listings Liberation – How to Display Listings on Your WordPress Site For Maximum SEO Value

Presenter:

10:15am – 10:40am
Using WordPress As Your Online Hub

Presenter:

  • Chad Parizman, Director, Emerging Ventures at Scripps Networks Interactive, @cparizman. TooManyCaps

10:45am – 11:30am
Going Beyond the Blog – Advanced WordPress Installations

Speakers:

11:35am – 12:00pm
Future of WordPress

Presenter:

  • Jane WellsUX Lead, WordPress & Automattic, @janeforshort

Hacked at Twenty Ten to Revamp 4realz. Check it out!

Feels like it’s been “WordPress-all-day, Every-day” lately! One of the things I’m most excited about is hosting the WordPress WorkShop at Real Estate Connect in a few weeks!

The Inman team did a fantastic job lining up speakers (Check ’em out: Chris Pearson, Peter Ricci, Reggie Nicolay, Justin LaJoie, Chad Parizman,Todd Carpenter, Niall Kennedy, and Jane Wells! Wow! )… and it made me realize how much I needed to play with WordPress again!

The result: I completely new 4realz.net!

Just some of the things I wanted to accomplish with this new theme include:

  • Really wanted a much cleaner look that didn’t feel overwhelming.   It’s not in my personality to get too simple, but I knew I could do a much better job!
  • I wanted to play with the concept of a WordPress child theme… so I started with Twenty Ten as my “base” so I’d have built in access to some of the more interesting new features!
  • I thought I would focus the homepage on a few key areas that drive the most of my business… i.e. my speaking and consulting.

The result is that after more than a few hours, everything is “working” well enough to write this post (although I’m far from done with what I plan to do!).

Some of the changes I made:

  • The homepage is now a “static” page that uses the Smooth Slider plugin to highlight “featured posts”.  I figure these are probably more relevant to someone who is new to my site.
  • I added a bit about myself to the homepage and filled out a bunch more on a page I call My Story.  This is the part of the page I’m least “sure” of, but I think I like it and I’ll just have to look at the stats to see if others who land on 4realz find it interesting to learn a bit more about me… and the story itself is far from “complete”. I’m hoping to add some more photos and details over the next few days, weeks, and years!  🙂
  • I changed with the operation of the default “header” graphic on the theme. By default, there is no header graphic!  However, it’s really easy for me to use the “set featured image” to add one, although the only place I’ve done that so far is on my speakers page.
  • I added a few things to the footer that I thought people might find interesting… like the Google Voice “call me” button, a twitter feed of @tyr mentions and my latest blog posts.

While I like I’m at a spot where the current theme is an improvement over the last, there are still a few things I’m hoping to do in the near future:

  • Revising the page on Agent Marketing Tools to better reflect my current approach… and in particular, my thoughts on the Agent Business Cycle.
  • Add more header graphics to specific pages
  • Improve how I track conversions on the page… I’ve worked with more than a few clients to use Google Analytics to track conversions, but I’ve never done much beyond adding the GA code to 4realz.  I’m going to change that and play a bit more going forward!
  • (not 100% sure about this one)… I’m thinking of using the new MU-style hosting that’s available with the standard WordPress to host some of the “other” wordpress sites that are currently on my server.  I’m not sure I want to take the time, but Boone Georges sure does make the multisite option look tempting.

In terms of what I learned by hacking away at a WordPress theme…   I was super-impressed with just how easy the entire process was… and, in particular, how easy it was to build a child theme off of twenty ten.  The WordPress team has done an awesome job with the child theme functionality!

If you made it this far in the post, I’d love to hear your thoughts on the new theme!  🙂