Implementing Google Authorship

I really want to get a better handle on google’s concept of authorship… As I find it’s always best to learn by trying to implement things, I spent some time this afternoon trying to configure myself as an “official” author within google search results. The idea is that my profile photo should show up next […]

Want your website to convert better in 2013?

Pretty sure just about anyone looking to improve their website performance could learn something from Gahlord’s webinar on configuring goals on Google Analytics…

Social SEO Strategies

Check out the SEO article I just posted on socaltech: 21 Strategies for Generating Irresistible SEO Benefits (and add to the conversation!)

Real Estate WordCamp is Coming to NARdiGras!

I’ve been working with the NAR team to put together a WordPress event at NARdiGras, and couldn’t be more excited that we’re ready to start announcing details! In a nutshell, we’ve broken the half-day event into two tracks — one for beginners and one for more advanced WordPress users — and the folks we’ve agreed […]

Hacked at Twenty Ten to Revamp 4realz. Check it out!

Feels like it’s been “WordPress-all-day, Every-day” lately! One of the things I’m most excited about is hosting the WordPress WorkShop at Real Estate Connect in a few weeks! The Inman team did a fantastic job lining up speakers (Check ’em out: Chris Pearson, Peter Ricci, Reggie Nicolay, Justin LaJoie, Chad Parizman,Todd Carpenter, Niall Kennedy, and […]

How important is creativity in your SEO campaign?

A few months ago, the Council of Residential Specialists asked if I’d be interested in giving a webinar presentation on SEO.  Of course I was interested (It’s scheduled for tomorrow!) and in putting the presentation together, it forced me to reexamine the state of SEO… and how to really get value out of an SEO campaign. […]

Talking Real Estate SEO with Aaron Majors

I’m working out of Portland this week in prep for the BuzzRE PDX event tomorrow (which is gonna rock thanks to an awesome speaker lineup!)… and the talk of the M Office is Aaron Majors’ success (and enthusiasm) for the SEO work he’s been doing on his Portland Homes site. Here’s the interview I just […]

Facebook Promotion: It’s all about the status updates!

Facebook is rolling out all kinds of changes to Fan pages today… but it wouldn’t surprise me if the MOST interesting change flies under the radar for just a bit.   What is the most interesting change?  The one I’m seeing is that you can now buy an ad for an individual status update! Here’s […]

Screw consumers… Let’s use internet tools to do what REALTORS do best!

I gave a presentation last week in Portland where I asked the audience of about 300 REALTORS two questions: Do you drive most of your business from referrals… friends, family, past clients, other agents, etc.? Do you drive most of your business by reaching out directly to consumers… ads, online home search, etc.? A little […]

7 Tips to Getting SEO Value Out of Your Social Media Efforts

Recently, I was asked by the folks at MOTM to give a talk on Social Media.  I typically present to real estate audiences, so I decided to rethink my usual approach for this tech-audience.  More than anything, I wanted to present something that was worthy of the group. After more than a few conversations, I […]