The making of a Q&A video series: CredibilityLIVE

I may have been a bad blogger here at 4realz over the past few months, but have been working away on some projects with the Dun & Bradstreet Credibility team that are just now coming to fruition… and so I thought I’d share some of what’s been keeping me so busy.    While working with D&B Credibility, I’ve hired a social media outreach team, created and updated numerous social media profiles (such as our Facebook, LinkedIn, Twitter, YouTube, and WordPress accounts), helped develop strategies with the business development team, played numerous ping-pong games, and spearheaded a project that’s near and dear to me: CredibilityLIVE.

Built based on my experience running Spinnio events, we designed CredibilityLIVE to be a series of monthly events where business owners will get a chance to learn from experts on issues around credit and credibility.  I’ve had the chance to have extended discussions with our first three speakers: John Assaraf, Robert Berkman and Paul Chaney, and can positively say that they’re all fascinating people who will be sure to host informative and interesting conversations!

To take part in the first event with John Assaraf, you need only show up at CredibilityLIVE at 11am PST and use the Facebook chat widget to ask questions!

Interestingly, organizing this series has been a lot more time consuming than any Spinnio endeavor to date… and included rebuilding the platform from the ground up.   The new platform has all the stuff you’d expect from a company like D&B Credibility, with an integrated registration system, white labeled video streaming, well thought out watermark design, and a top-notch marketing/PR campaign… (plus lots of testing!).

There are already over 600 people registered for the first (FREE) event with John Assaraf where he’s going to be talking about how business owners can use the latest in brain research to help reach their potential!  Please, please consider joining us and if you know someone who would be interested, don’t hesitate to invite them!  (It’s free, remember!)

By the way, for some interesting insight into what’s got me so excited to be working with the Dun & Bradstreet Credibility Corp team, check out this interview with CEO Jeff Stibel by Ben Kuo of SoCal Tech.  In the interview, Jeff gives a nice overview of the process of raising $200M to buy and grow the small business unit of D&B and the crazy hiring going on out of our Malibu office.

Nothing like an Inman event in NYC!

I’m always get excited before heading out to an Inman event… The team at Inman has always made sure I get some great visibility through speaking and moderating panels, and truth be told, I simply have a blast meeting up with all my real estate friends.

This year is no different, they not only have me speaking about Facebook, but I’m also moderating a technology and media track where I get to host conversations with industry leaders on mobile, wordpress, twitter, and the extendable web (How cool is that???).

But there’s more!

Spinnio Event on InmanThis year, we’re also going to be running Spinnio interviews out of the Inman booth on Wednesday. So far, we’ve got Craig Newmark and Brad Inman confirmed and the Inman team is sure to line up some other great guests over the next few days!

Maybe even cooler, Kris Berg is scheduled to host all the conversations!!! She really is one of my favorite people in the whole world, so I couldn’t be more excited.

What’s up with Spinnio anyway? Why not just live stream the events?

I know I’m a bit biased since Spinnio is my baby, but what excites me (and obviously a few others) about Spinnio events is that they’re meant to get YOU engaged. Using either Facebook chat or Twitter, you get to ask the questions of the guests… You get to banter with them… We’ll be actively monitoring the live streams from both Facebook and Twitter, so getting involved really is simple.

Spinnio really is different. It’s not the usual “live streaming” of interviews or conference sessions. We’re letting you ask the questions of real estate and technology leaders… and all you have to do to take part is to show up at the spinnio event landing page on Inman on Wednesday.

Can’t wait to see you in NYC!

P.S. We’ll be updating this schedule of events as we confirm new guests:

Capturing the Hallway Conversations at NAR

Last Friday one of my companies, Spinnio, ran a live video chat with David Arquette at his Propr Clothing store that was hosted by Shira Lazar. It was so much fun with the two of them (and the many guests that walked into the store during the event) that it’s inspired me to do something similar at NAR this year.

Spinnio at NARMy hope is to create a place to capture some of the most interesting banter of a conference… i.e. the hallway conversations…and then invite you’all to take part. So, I recruited a partner in crime with the plan being that we’re going to stream live video conversations to Spinnio.com throughout the weekend (starting at RE BarCamp San Diego).

And if you want to take part in our conversations, I’ve set it up so you can ask questions and leave comments directly on the Spinnio page using either Facebook or Twitter. In other words, we’re not only going to do mobile video, but we’re bringing in the two most popular social networks so you can take part from anywhere in the world.

The only catch with this operation, is that I have no idea when we’re actually going to turn the cameras on… (although I expect it to be often). So if you want to be notified, make sure to follow Spinnio on twitter, where we’ll do our best to give some head’s up! (Won’t hurt to also make sure you’re following @tyr and @ribeezie since I’m sure we’ll be letting people know through those accounts as well)

And finally, if you know someone who should get some time on Spinnio (maybe you!), let me know. As I “confirm” guests for specific times, I’ll update this post!

UPDATE
Ricardo and I are going to use a shared google calendar in order to track guests and allow you to see who we’ve scheduled and when. Here it is: