I may have been a bad blogger here at 4realz over the past few months, but have been working away on some projects with the Dun & Bradstreet Credibility team that are just now coming to fruition… and so I thought I’d share some of what’s been keeping me so busy. While working with D&B Credibility, I’ve hired a social media outreach team, created and updated numerous social media profiles (such as our Facebook, LinkedIn, Twitter, YouTube, and WordPress accounts), helped develop strategies with the business development team, played numerous ping-pong games, and spearheaded a project that’s near and dear to me: CredibilityLIVE.
Built based on my experience running Spinnio events, we designed CredibilityLIVE to be a series of monthly events where business owners will get a chance to learn from experts on issues around credit and credibility. I’ve had the chance to have extended discussions with our first three speakers: John Assaraf, Robert Berkman and Paul Chaney, and can positively say that they’re all fascinating people who will be sure to host informative and interesting conversations!
To take part in the first event with John Assaraf, you need only show up at CredibilityLIVE at 11am PST and use the Facebook chat widget to ask questions!
Interestingly, organizing this series has been a lot more time consuming than any Spinnio endeavor to date… and included rebuilding the platform from the ground up. The new platform has all the stuff you’d expect from a company like D&B Credibility, with an integrated registration system, white labeled video streaming, well thought out watermark design, and a top-notch marketing/PR campaign… (plus lots of testing!).
There are already over 600 people registered for the first (FREE) event with John Assaraf where he’s going to be talking about how business owners can use the latest in brain research to help reach their potential! Please, please consider joining us and if you know someone who would be interested, don’t hesitate to invite them! (It’s free, remember!)
By the way, for some interesting insight into what’s got me so excited to be working with the Dun & Bradstreet Credibility Corp team, check out this interview with CEO Jeff Stibel by Ben Kuo of SoCal Tech. In the interview, Jeff gives a nice overview of the process of raising $200M to buy and grow the small business unit of D&B and the crazy hiring going on out of our Malibu office.