To advertise or not to advertise?

ap-supersonic-skydiver-4_3_r560Is that really the question?

This great pandodaily article by Kirk Cheyfitz about the best ads of 2012 that aren’t really ads, reminded me just how impressed I’ve always been with Red Bull’s marketing machine.

One of the defining “TV moments” for me this past year is when I watched the “Red Bull” guy (I should probably remember his name), crawl down the ladder of the space capsule and jump. That was a crazy moments when you have an incredible opportunity to prove yourself.

The takeaway?  Very few of us may have access to Red Bull’s marketing budget, but when we throw on our marketing hat, we should all be aspiring to think outside the box and make an incredible impact in 2013!