I’ve convinced myself that the one thing missing from Outside.in is that they…

…never made much inroads with the real estate community (or real estate portals for that matter).   Imagine if the Realtor.com team had bought Outside.in instead of building the neighborhoods project.

And it really doesn’t matter if it was Zillow, Trulia, AOL, Yahoo or Realtor.com, it could be a win for the real estate portal (lots of local traffic and increased SEO benefits for local terms), a win for Outside.in (monetizing within real estate is easy: featured agents, listings, etc. on neighborhood pages) and a win for consumers (a large portal could easily add more local data/content such as neighborhood stats and maps).

I’ve always felt that Outside.in had an interesting thing going and just needed some real estate influence to make it pop.   Maybe the new CEO in the restructured Outside.in will do a better job reaching out to the real estate community…